EPISODE #442. The Authenticity of Growth Pt. 2: The Vision & Team Dynamics Behind Our Rebrand
AMIRA ALVAREZ | FEBRUARY 17, 2024
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Rebranding transcends a mere makeover of your image. It’s an opportunity to embody authentic growth.
A rebrand is a time of transformation, one that each person involved will face differently. However, it’s also a profound time to engage in a deeper exploration of essence and alignment with your vision.
Today’s episode shares more about such alignment and acts as the second part of our series, “The Authenticity of Growth”, where we share the messy but beautiful process of evolving a multimillion-dollar business.
You’ll be joining us, Team Unstoppable—Amira Alvarez, founder and CEO; Lee Heyward, brand strategist; Ariana Golub, operations lead; and Lea Artis, rebranding specialist—as we touch on our collective and individual journeys throughout this rebrand.
This conversation explores the defining moments of alignment that hinted it was time to change.
Together, we examine the pivotal balance between business strategy, operational efficiency, and giving life to a new vision, all while staying true to the ethos of The Unstoppable Woman.
We also speak about our team dynamics, the importance of self-trust amidst change, and how one’s truth acts as a compass toward authentic growth.
If you're considering rebranding, tune in for some inspiration and valuable insights.
Key Takeaways:
Introduction (00:00)
Success, Authentic Growth & Fear of Change (03:58)
Refining the Vision While Getting Things Done (10:16)
How Lea Artis, Rebranding Expert, Joined Team TUW (19:57)
A Team Approach: Alignment, Clear Vision & Self-Trust (26:00)
What To Expect From a Rebrand (33:54)
Growth and Change as Part of an Exquisite Life (47:40)
Additional Resources:
Connect with Lee Heyward, Brand Strategist & Stylist at:
Connect with Lea Artis at:
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about podcast host amira alvarez
Amira Alvarez, Founder and CEO of The Unstoppable Woman® and host of The Unstoppable Woman Podcast, is an entrepreneur, private mentor, and trusted advisor for the ultra successful woman. She inspires already accomplished women to achieve further financial wealth and success while leading fulfilling lives.
After achieving a remarkable fivefold income increase in one year and building a multimillion-dollar company, she found a way to create harmony between ambition, spaciousness, and contentment.
Unwilling to compromise her drive for success, she crafted a methodology for an Exquisite Life, allowing individuals to embrace their inner drive while finding deep fulfillment. Her path guides high-achieving women toward a life rich inside and out, where they realize their dreams without diminishing their hard-earned successes.
Amira challenges the notion that we can't have it all, redefining what’s possible for ambitious women.
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ABOUT THE UNSTOPPABLE WOMAN PODCAST
Come explore what lies beyond achievement, how we go past traditional notions of success, what’s unique about women and ambition, and how to build a truly Exquisite Life where you get to define what it means to have it all.
Be a part of these diverse, candid, and intimate discussions that dive deep into and redefine what true wealth and success mean for the ambitious woman.
Tune in weekly to also hear Amira’s own stories, teachings, and work with clients on how to create a truly Exquisite Life that is rich inside and out.
ABOUT
THE UNSTOPPABLE WOMAN PODCAST
Come explore what lies beyond achievement, how we go past traditional notions of success, what’s unique about women and ambition, and how to build a truly Exquisite Life where you get to define what it means to have it all.
Be a part of these diverse, candid, and intimate discussions that dive deep into and redefine what true wealth and success mean for the ambitious woman.
Tune in weekly to also hear Amira’s own stories, teachings, and work with clients on how to create a truly Exquisite Life that is rich inside and out.
LISTENER REVIEW:
When I listen to podcasts these days, it’s Amira’s!
I love it! I’m often multitasking and have to back it up over and over because it’s packed with so much goodness!!
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Live EXQUISITELY.™
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