EPISODE #445. A Playbook for Optimal Performance: Growth, Mindset & Marketing with Business Coach Shauna Griffiths
AMIRA ALVAREZ | FEBRUARY 24, 2024
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The secret to optimal performance in business might just lie in the disciplined, competitive heart of an athlete.
Today, I’m exploring the merging of an athletic mindset with marketing and business growth.
This dynamic episode features Shauna Griffiths, a former collegiate athlete turned marketing expert and business coach/consultant. With her firm, SLG Impact, she draws inspiration from her sports background to help brands and people evolve and grow.
Our conversation begins by exploring the powerful synergy between sports discipline and entrepreneurial growth.
We also touch on how adopting an athletic mindset can significantly impact your business strategy, drive expansion, and foster a culture of excellence.
From overcoming challenges and facing competition from other women in business to harnessing the power of storytelling in marketing, this conversation is sure to spark the leadership athlete in you.
If you're searching for ways to reach optimal performance in your craft, tune in and allow Shauna’s insights to inspire you.
Key Takeaways:
Introduction (00:00)
Meet Shauna Griffiths, Athlete Turned Business Coach (00:44)
Discipline, Business Growth, & Shauna’s Entrepreneurial Journey (06:24)
Women in Business Facing Competition (22:08)
Shauna’s Approach To Marketing (28:02)
The Power of Storytelling (36:54)
More Marketing Insights With Shauna (41:36)
Final Thoughts (51:16)
Additional Resources:
Connect with Shauna at SLG Impact:
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about podcast host amira alvarez
Amira Alvarez, Founder and CEO of The Unstoppable Woman® and host of The Unstoppable Woman Podcast, is an entrepreneur, private mentor, and trusted advisor for the ultra successful woman. She inspires already accomplished women to achieve further financial wealth and success while leading fulfilling lives.
After achieving a remarkable fivefold income increase in one year and building a multimillion-dollar company, she found a way to create harmony between ambition, spaciousness, and contentment.
Unwilling to compromise her drive for success, she crafted a methodology for an Exquisite Life, allowing individuals to embrace their inner drive while finding deep fulfillment. Her path guides high-achieving women toward a life rich inside and out, where they realize their dreams without diminishing their hard-earned successes.
Amira challenges the notion that we can't have it all, redefining what’s possible for ambitious women.
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© 2013-2025 THE WEALTH OF LIFE, LLC. All Rights Reserved. The Unstoppable Woman® is a registered trademark of Wealth of Life, LLC.
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ABOUT THE UNSTOPPABLE WOMAN PODCAST
Come explore what lies beyond achievement, how we go past traditional notions of success, what’s unique about women and ambition, and how to build a truly Exquisite Life where you get to define what it means to have it all.
Be a part of these diverse, candid, and intimate discussions that dive deep into and redefine what true wealth and success mean for the ambitious woman.
Tune in weekly to also hear Amira’s own stories, teachings, and work with clients on how to create a truly Exquisite Life that is rich inside and out.
ABOUT
THE UNSTOPPABLE WOMAN PODCAST
Come explore what lies beyond achievement, how we go past traditional notions of success, what’s unique about women and ambition, and how to build a truly Exquisite Life where you get to define what it means to have it all.
Be a part of these diverse, candid, and intimate discussions that dive deep into and redefine what true wealth and success mean for the ambitious woman.
Tune in weekly to also hear Amira’s own stories, teachings, and work with clients on how to create a truly Exquisite Life that is rich inside and out.
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When I listen to podcasts these days, it’s Amira’s!
I love it! I’m often multitasking and have to back it up over and over because it’s packed with so much goodness!!
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Live EXQUISITELY.™
© 2013-2025 THE WEALTH OF LIFE, LLC. All Rights Reserved. The Unstoppable Woman® is a registered trademark of Wealth of Life, LLC.