3 Unhelpful Business Mindsets

Do you have unhelpful business mindsets?

Do you think…

“Marketing is sleazy. Being in business is greedy. Making money is icky.”

Have you ever had a thought like that?

Mindsets like these creep into your subconscious and stop you in your tracks. They keep you from moving forward on your dreams and having a successful business.

Seriously kids…

Marketing doesn’t have to be sleazy.

Business doesn’t have to be a greed-fest.

Making money isn’t icky.

Let me explain…

If you love what you do and you’re totally aligned with it, talking about it (aka marketing) will be fun. In fact, you’ll hardly be able to stop yourself from talking about it.

If you’ve created a product or service that solves a problem for another person, then you’ve created value. You’re doing them a great service by giving them the opportunity to purchase from you. That’s not being greedy. That’s helping!

If you make money in your business and it’s connected to the value you provide, that’s not icky. That’s compensation for a job well done.

So to recap and reframe these unhelpful business mindsets…

// Marketing is communication. (It’s all in how’s it’s done.)

// Business is solving problems for people. (It’s helping!)

// Making money is compensation for your effort. (High-fives feel good too, but the moolah pays the bills.)

Of course it’s not always this way.

There are a lot people out there using fear-based marketing tactics, selling solutions that don’t actually work, and charging money that’s beyond any value they’ve created.

We call those people scammers. (That’s the technical term.)

But here’s the thing…

This doesn’t have to be you.

You don’t have to do it this way at all.

You can run a profitable business in a way that’s honest, true, and value-driven.

You can be a real person, connecting to other real people, in a real way in your business. You can make an excellent living this way and enjoy yourself.

You’ve seen a lot of AWFUL fear-based marketing tactics and scammy businesses out there. We’ve all experienced slimy marketing. We’ve all experienced buying something that’s been a total let down and felt cheated.

And it gets into your head.

The last thing you want is to be like that.

So don’t.

• Clear these unhelpful business mindsets. Reframe what’s going on. Do it differently.
• Don’t let the fear of being icky-greedy-sleazy stop you in your tracks.
• Take a stand.
• Vote with your wallet and don’t support fear-based, slimey businesses.

Plus…

Commit to building YOUR business based on how you want to show up in the world. Be transparent. Be honest. Be real.

Add value. Solve problems. Be cool.

Get out there and talk about what you’re doing, the problem you solve, in a real way, so that you can help people with your business.

It’s doing them a service.

And with that… go rock your business!