Getting Over Being Salesy (the high integrity way).

Have you ever been sold something that didn’t live up to the hype?

Have you ever been on the receiving end of some sort of marketing and gone “eewww”?

It’s gross. It leaves a bad taste in your mouth. Your whole being reacts and says that’s so not how you want to be.

That’s good. Because it’s bad mojo.

But just because you don’t want to show up like this doesn’t mean you can sit back and not show up.

That’s called hiding. (And it’s pretty horrible for your biz.)

So what do you do?

Your internal voices are shouting “don’t be salesy!!!” They’re sending out warning signals and shutting you down.

What you do is LISTEN TO THEM.

Yup.

You don’t ignore these voices. You don’t push them out of the way and just get on with your marketing.

But you also don’t let them overwhelm you or shut you down.

You listen to them and figure out what they’re trying to tell you. You decipher their message.

What are they trying to tell you? How are they trying to keep you safe and out of danger?

Most likely they’re saying something like… watch out for over hyping and being disingenuous.

Okay, that’s good to listen to. You don’t want to over hype your product or service. You don’t want to be disingenuous.

But then the wise you needs to take this a step further and not just leave it there.

You need to ask and evaluate… am I actually over-hyping? am I actually being disingenuous? (You’ll get a yes / no answer.)

If yes, don’t throw the baby out with the bath water… just tweak what you’re saying or what you’re doing to be more aligned with what you’re delivering, your message, and you.

This will feel true and good. It will feel like your whole body quiets down and goes “ah, yes.”

If no, you’re good to go.

Either way, go back to that internal voice, that little gremlin, and speak to it…

Tell it…

Hey, thanks for bringing this up. Thanks for this warning. I really appreciate it. I checked in on what I’m doing and made some changes and feel aligned with this now. We’re good to go and it’s safe for us to do this now. Are you on board now? Is there anything else that needs to change before we move forward?

Reading it here like a conversation may sound weird.

But really… that self-talk is happening all the time. You might as well bring it front and center and lead the conversation where you want it to go.

This is how you get over being salesy.

You check in. You get clear on what’s off for you. You course correct. And then you take your right-size, aligned action.

This is how you rock your business without contorting your soul.