Choose your hard

I heard this years ago… “you get to choose your hard.” 

It’s not that there will not be hard moments in business (or in life for that matter)… there will be. Often more than we want to experience or could possibly anticipate. 

But the truth is our greatest power is our power to choose and we get to choose our hard.  

And spoiler alert: when you choose in favor of your TRUE DESIRES, you make it so much easier on yourself.

Let’s take your health: If you do not treat your body well, you end up being limited… your energy is depleted, your ability to do the things you love is limited, your world becomes smaller. 

The short term “hard” of choosing a healthy lifestyle to eat well, exercise, sleep, down time, floss, etc… (Calling myself out here as I’m totally inconsistent with flossing!)

Unconsciously delivers you into a long-term “hard.” (Read = burnout, brain exhaustion, aging before your time, wanting to throw in the towel…)

So you see we get to choose our hard.  

The same is true for business.

When we build businesses that are not foundationally strong because we choose what feels like the ‘easiest’ thing at the moment, we choose our hard.  Without the proper structures, team, contracts, or processes (for example) we can create something that might have an immediate impact, but creates a much harder environment down the line.  

Much of what I do with my clients is about helping them to build strong, sustainable businesses by consciously choosing what they want and who they want to be. This is at the core of stepping into being an Unstoppable Woman at ever higher levels.  

We make the hard choices now, so that we are not surprised at the outcome in the future.  

What does a proper diet and exercise look like in your business? If you get to choose your hard, do you choose the thing that seems ‘easy’ right now even though it could cost you the health of your business in the future? Or do you face the hard now to get the future results you desire?

What does this look like? Here are a few examples I see when working with my clients at all levels in business…

Working with ideal clients vs working with anyone that can pay you… Thinking the money in the moment is of greater value than the peace and enjoyment they will lose from working with a client who is not ideal. 

Allowing unimpressive work from a team member because we don’t want the headache of training them or someone else…  The reality is that team turnover is both costly and a huge drag on our time (and peace of mind), but an incompetent team member can be costing you thousands of dollars in wasted time, inefficiencies, mistakes, brand impression… choose your hard wisely here. 

Creating programs or services based on what you THINK people will buy rather than what you truly desire to offer. Ugh.. I hate to say it but I have learned this one the hard way. There is nothing more miserable than being tied to a service you are not excited to deliver on. Although you don’t want to overthink it and stay in “analysis paralysis,” it’s well worth going through “the hard” of figuring out how to sell the service you really desire to sell vs offering a sellable service that you have NO desire to deliver on.

So what about you? Where are you choosing expediency over truth? Where are you choosing the short-term easy over the long-term hard? 

See it now and do something about it. 

Embrace “the hard.”

And the most amazing thing will happen to you the moment you stop resisting it…

It will become EASY.