What would you like people to know about…
A) You, because you are your brand.
B) Your products or services.
C) The benefits of your product and services.
D) The intangibles – customer service, quality, reputation.
I’m not looking for well-crafted messages.
Don’t get hung up on making it all fit into one freaking sentence with a bow on top.
The one sentence “or die” thing is one of my biggest bugaboos. It hangs people up for hours, even days… sometimes even keeps them from talking about their business at all.
Sure, the process provides clarity. It gets you thinking and really honing in on what you do and the benefits of it. That is good, I’ll give you that.
But really? It’s a rare, rare, rare case when you have to speak or even write like that.
In fact, when I’m at an event and someone parrots off their one line introduction, most of the time it feels so off. (Even if it’s well crafted.)
Want to know why?
Because it’s devoid of life.
It’s not how people talk to each other. It’s not real. There’s no place to land. Even though that’s exactly what the person is trying to do… give us a place to land, to connect to them and their business.
You have to have REAL conversations.
Talk like a person to another person. 
Come up with your MESSAGE. (Yes! A thousand times yes!) Which you will say in lots of different ways. Which you will continually breathe life into each time you say it.
Don’t make things hard on yourself. Just say what you really mean.
With that in mind, and without going through a huge polishing process, what do you really want people to know about one or all of the following… just let it rip!
A) You, because you are your brand.
B) Your products or services.
C) The benefits of your product and services.
D) The intangibles – customer service, quality, reputation.
Want some practice sharing what you really mean?
Head on over and join me at The Posse.
I cannot wait to hear what you say.
The most significant thing about our work together is how quickly and effectively you were able to get down to the nugget that was really in the the way, that was holding me back, or needed to be healed. This work is like inner energy surgery. It’s so practical yet happens at a cellular level. It causes real change, with lasting effects. It’s not just talk!
Since we first started working together, I have reduced my stress level by 90%, handed off work to an assistant freeing up at least 20% of my time, added a new revenue stream with new clients and many prospects, and increased my income from $188k to over $1.1 Million. The financial benefits are easy to quantify but the benefits associated with being able to build a strong foundation and reduce my stress level are priceless.
Amira helped me cut through my internal noise and confusion and laid out such a clear and exciting business strategy that I marveled at how fast and clearly she saw it and me. She has a unique gift of seeing your strengths and opportunities and helping you bring them to life with ease and magic.
