“The fastest path to cash is owning your value.”
I said this to a client yesterday.
Think about what’s stops you from charging more, from creating a new product or service, bringing it to more people, from stepping into more?
Honestly, lots of things. There’s fear of rejection, there’s knowledge and skills, there are deep seeded beliefs and patterns.
Yet one of the biggest things that really puts a limit on income generation for business owners is a sense that either what you’re offering is not worth it or, even more insidious if you are the face of your business, that *you* are not worth it.
This will stop you in your tracks.
For instance, if you think…
“I’ve only been in business for 6 months, how could I charge more than the industry standard or someone who’s been doing it for years?”
You’re valuing yourself compared to the industry or hierarchy, rather than the value you uniquely provide. (Maybe your value is at this level, BUT maybe it’s higher? What value do YOU bring?)
If you think…
“I can’t charge that, then my hourly rate would be astronomical.”
You’re not only valuing your service in a “trading time for money” way, you’re not truly valuing your knowledge and expertise. Value your knowledge and expertise and raise your prices accordingly.
If you think…
“I have this idea for a product or service, but I’d only pay x for it.”
And if this amount wouldn’t get you out of bed to work on it, then you have value problem. Could this product and service actually be worth more? If you valued it higher, would you take action on it? (This doesn’t mean you don’t need to solve a problem that others value too or understand your market. You do.)
How are you actually valuing your product or service? Is that the true value of the problem you solve?
Go look and adjust accordingly.
Over and out.
The most significant thing about our work together is how quickly and effectively you were able to get down to the nugget that was really in the the way, that was holding me back, or needed to be healed. This work is like inner energy surgery. It’s so practical yet happens at a cellular level. It causes real change, with lasting effects. It’s not just talk!
Since we first started working together, I have reduced my stress level by 90%, handed off work to an assistant freeing up at least 20% of my time, added a new revenue stream with new clients and many prospects, and increased my income from $188k to over $1.1 Million. The financial benefits are easy to quantify but the benefits associated with being able to build a strong foundation and reduce my stress level are priceless.
Amira helped me cut through my internal noise and confusion and laid out such a clear and exciting business strategy that I marveled at how fast and clearly she saw it and me. She has a unique gift of seeing your strengths and opportunities and helping you bring them to life with ease and magic.
