You know what’s not sexy about business?

Exhaustion, indecision, not being truly seen as the brilliant, powerful woman that you are.

Master the Inner and Outer Game of Business

Where To Focus Your Marketing Efforts

By Amira Alvarez

One of the biggest places entrepreneurs get spun out is getting lost in the details of… what should I focus on?! Should I do videos or write posts? Should I do Facebook lives or pre-record them? Do I need to be on all the social media profiles or just a few?

I get it, there are a lot of places we can put our time and attention that may give us more impact, engagement, and reach… but it doesn’t really matter if you’re wasting your time worrying about where to start rather than just getting started.

Here’s how to simplify it…

  • First, write down the things that you ENJOY doing and that are EASY for you.
  • Second, look at your RESULTS for what you’re already doing (or have done in the past). Really dig in. What do the numbers tell you? What of those things is WORKING? What’s not?
  • Lastly, DO MORE of the things you enjoy, and find easy, that also have a proven track record.

Do you like doing Facebook lives and see engagement and response from them?

Awesome! Make a list of topics and schedule time to do them each week.

Do you enjoy creating instagram graphics with written content?

Great! What needs to happen for you to do them more frequently?

Do you prefer to talk and create audios on topics your audience needs?

Perfect! Start a podcast, but keep it simple so you don’t get hung up on the tech.

It really doesn’t matter what anyone else is doing,  or how many options you have at your literal fingertips.

It matters what’s EASY and ALIGNED for YOU, and… MOST IMPORTANTLY… what WORKS.

Just DECIDE what it is that you’re doing and COMMIT to doing it.

Then be sure to track your numbers so you know what works and what doesn’t.



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