All posts by Amira Alvarez

10 Things You Might Not Know About Me

By Amira Alvarez I make it a point to be wholly me in everything I write. No guise. No pretending to be perfect. No fakey-fake stuff.I will admit to figuring out the makeup thing and hiring a professional photographer. That's just plain smart though.However, even with that level of transparency, there are still…
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I make it a point to be wholly me in everything I write. No guise. No pretending to be perfect. No fakey-fake stuff.

I will admit to figuring out the makeup thing and hiring a professional photographer. That’s just plain smart though.

However, even with that level of transparency, there are still a lot of things you don’t know about me.

Here’s 10 of them…

1.  I want to be Italian.

Why? They’re sexy and seem a rare breed of passion + authenticity.

They’re fiercely loyal and have straightforward, yet amazing food. And the fashion? The fashion is amazing also.

Plus they drive Vespas. I want a Vespa.

The language is beautiful and, if all that wasn’t enough, they create instant art by talking with their hands.

 

2.  I’d like to be a fashion designer.

I am no fashionista myself. Hardly. Most days I’m in leggings and a T-shirt. But I so love it that I think, in another life, I’d like to be a fashion designer.

Updated to say:
I’ve discovered my inner fashionista and she’s come out to play! I no longer spend my work days in leggings and a T-shirt. I love wearing beautiful clothes, even on days when it’s just me and no one sees me.

I love the beauty, the lines, the sexiness of it. The ability to create a three-dimensional wearable piece of art. It’s truly astounding. Which leads to…

 

3.  I love Project Runway.

Tim Gunn is beyond mensch. Heidi Klum is not only the perfect canvas for wearable art, she strikes just the right pose between catty model and über compassion. Nina Garcia perfectly represents one version of the smart + beautiful professional woman. I love her despite what the detractors say. Michael Kors is hysterical beyond belief. PLUS, all the amazing designers putting their hearts and souls out there for all of us to witness. It’s all so beautiful. I’m also love The Voice–all that talent, passion, and delight!

 

4.  I’m terrible at remembering names.

I can’t remember names of actors, directors, the people in the news, the famous or the infamous, people I just met…it’s all a foggy mess. Perhaps it would be better if this were different. I could, of course, put more effort into it.

 

5.  I bought my first house by myself.

It was a thrill…and a bit unnerving…especially when the heat went out and the roof started leaking that first year. However, the repairs worked and I got to design my own kitchen, so it all worked out in the end. But looking back on those first few years, they felt amazing and infused with a special kind of power from doing it on my own.

6.  I don’t speak Spanish.

I speak French. Even though my last name is Alvarez and my father’s first language was Spanish. Growing up in our household he spoke English. It was just easier I suppose. This meant that I didn’t learn it as a child. Then, when given a choice in school as to what language to learn, I choose French. Was this an act of rebellion? Or had I just fallen in love with all things French from trips with my parents? Je ne sais pas. I’m still conflicted.

 

7. I don’t follow the news.

This may shock you. I realize that. I decided a few years ago that I didn’t like going on the emotional roller coaster that I felt every time I heard the news on the TV or the radio, or even the sensational way news stories are often written.

Don’t mistake this for not caring. I care very deeply about people and what happens to them. I’ll read non-dramatic human interest stories and the occasional in-depth, non-sensational article.

 

8. I love “baska-naps”.

I love watching sports with friends and falling asleep on the couch.

This is one of my favorite things.

There is something so soothing about being with the pack, knowing all is good, and listening to the game going in the background. It puts me right to sleep. I love that.

This first started happening watching basketball, so I started calling it the “baska-nap”. But I’m an equal opportunity napper…basketball, football, golf, tennis, soccer…you name it, I’ll nap it.

 

9. I believe in delivering your best.

Delivery is so important. Delivery is how you do what you do.

Is it beautiful? Is it easy for your customers? Does it work efficiently? Does it deliver on its promise? Does it represent you and your ideals as perfectly as you can? At least for today?

Customer service, design, efficiency, authenticity, truth-in-advertising, being you, being real…delivering the best you can. It’s where it’s at.

 

10. I haven’t always been happy.

That’s kind of obvious. I mean, who really has always been happy?

What I mean by saying this is that I now live a really amazing life. Not perfect by any means, but really freakin’ amazing. It’s lit up and delightful.

I used to be anxious, angry, resentful, frustrated, guilt-ridden and overwhelmed a lot of the time.

I might have looked happy on the outside… I might have even been happy quite a bit of the time… but there was a lot of not so happy going. At some point, I committed to being happy.

I don’t remember the actual moment, but from that point on I choose consciously to learn, explore, and discover how to make things better for myself.

This research and experimentation have been a huge part of my life. And it’s paid off. Hugely.

This has been key to rocking my business.

If it’s time to take it to the next level, live a truly delightful life, maximize your money making abilities, and become unstoppable in all areas of your life, schedule a consult with me.

Amira

Even Smarty Pants Have Blind Spots

By Amira Alvarez SMART. That's what you are. Yet here's the truth... you're not universally smart. You're not smart in all situations, in all ways, under all circumstances. There are times when you have blindspots or weaknesses. Recognizing and embracing this is important For instance... Yesterday I was working with a smart entrepreneur...…
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SMART. That’s what you are.

Yet here’s the truth… you’re not universally smart. You’re not smart in all situations, in all ways, under all circumstances.

There are times when you have blindspots or weaknesses. Recognizing and embracing this is important

For instance…

Yesterday I was working with a smart entrepreneur…

She had ideas galore. Great ideas. BIG ideas. COMPLICATED ideas. (Idea generation is one kind of smarts most entrepreneurs have and it’s a beautiful thing.)

She brought her ideas to the table.

She also brought 50 gazillion steps worth of complication.

This was where she was not being smart. That was her blind spot–not seeing the complication.

Our discussion brought clarity and simplicity. We pare down and honed in.

The end result?

A seriously brilliant, sell-able, money-making concept that she can make happen much more easily.

Do you know where your blinds spots are? (We all have them.)

Do you know how they’re holding you back and making things more difficult for you? Can you see them? Name them? Do you have a game plan for offsetting this “liability” so to speak?

The “thing” with blind spots is we’re blind to them, so answering these types of questions for ourselves is quite difficult.

One place to start with this is to look at problems that you’re facing right now. Have you faced this problem before? Is this a pattern? Do you hit up against this same thing at every level of growth?

Once you identify that pattern, ask yourself… how could I do it differently?

If your problem is that you’re always DIYing everything… get help.

If your problem is constantly over-efforting… do less.

If your problem is never feeling supported… recognize the support that’s already here.

These are just a handful of examples. If they’ve sparked something for you, don’t discount the messages you get.

Be open to the answers you get and act on them even if you feel that resistance come up.

That’s just your blindspot pattern speaking to you, trying to keep you in your comfort zone.

Choose a different way.

Amira

The Myth Of No Pain, No Gain

By Amira Alvarez No pain, no gain. It can be a soul-sapping myth that keeps you stuck. Or you can make it work for you.  Here's the thing... There's struggle. There are times when things are hard. Sometimes more. Sometimes less. Not all the time. Not always to the same degree. But it…
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No pain, no gain. It can be a soul-sapping myth that keeps you stuck. Or you can make it work for you. 

Here’s the thing…

There’s struggle. There are times when things are hard.

Sometimes more. Sometimes less.

Not all the time. Not always to the same degree.

But it comes up.

It’s there.

It’s the stuff that fuels anxiety, frustration, and exhaustion.

It’s the stuff that has you banging your head against the wall, and silently thinking “dear gawd, there’s got to be a better way.”

It’s the stuff that has you wanting to throw in the towel or scream.

You’re probably wondering if you can possibly do THIS (your business, your project, your life) in a way that’s easier and doesn’t cause you so much frustration and pain?

The answer is yes. Absolutely.

Let’s start by debunking the cultural myth that says work, if it’s accomplished without pain, is not valuable, not worth anything, not even considered work.

THIS. IS. NOT. TRUE.

This myth also says that work is a grind and that’s just how it is. Accept it.

This world view saps your soul. Don’t buy into it.

Let me be clear…

I’m NOT saying to not put energy into your business–you do!

Or that when you’re up against your mental blocks and that you perserve–you do!

Effort, attention, commitment, acting, making, doing are all required. Absolutely.

You have to do to create and live fully.

But it’s NOT about making yourself miserable along the way.

It’s also NOT about pretending everything is peachy-keen.

If there’s a struggle, there’s a solution. This is the Law.

Don’t ignore it. You don’t have to suffer. Find a solution. (There are always solutions.)

Do this again and again, until fewer and fewer things are struggles.

Here’s where to start…

Over the next few days, weeks, months…

  1. Absolutely stop when you feel any struggle and reassess.
  2. Look for viable solutions.
  3. Choose one AND implement it.
  4. Repeat as necessary until that particular issue is solved.

To make this work…

  • It takes being honest about what’s not working.
  • It takes acting on your solutions.
  • It takes asking for help when you need it.
  • It takes believing that work can be energizing and fun.
  • It takes allowing yourself to grow and your life and business to change.

Start off with one thing today. Notice anything that’s a bit off for you in your business. What could you do to shift this? Just this one thing.

Brainstorm solutions. Pick one. Do it.

Amira

The Magic Of Knowing What To Do Next

By Amira Alvarez This I write for those of you who are running around, from one thing to the next, on the endless hamster wheel of urgency and overwhelm. This I write for the people who are stuck in inertia, frozen in fear, incapacitated by doubt. This I write for the people who…
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This I write for those of you who are running around, from one thing to the next, on the endless hamster wheel of urgency and overwhelm.

This I write for the people who are stuck in inertia, frozen in fear, incapacitated by doubt.

This I write for the people who are like a kid in the candy shop, with too many delightfully sweet treats to choose from that they end up wholly unsatisfied.

There’s a simple answer to knowing what to do next.

And it comes in the form of a question.

What do you want? (Ask yourself that.)

Pretty straight forward and yet for so many it’s utterly confusing.

Let’s start with what this does NOT mean.

It does NOT mean…

  • What am I supposed to do?
  • What should I do?
  • What would be the most productive, most lucrative, most sensible thing to do?
  • What am I trained to do?
  • What could I fit into this bit of time I have right now?
  • What would be practical, safe, or just enough?
  • What would impress them or promote me the best?
  • What do they want? In particular, what do my mother, father, sister, brother, best friend, husband, wife, child, clients, coach, business guru want?

It’s not any of those.

It simply means what do you want right now, in this moment.

If you’re having trouble wrapping your head around that or need other ways of saying it, here you go…

  • What am most drawn toward right now?
  • What would feel the best right now?
  • What do I want the most right now?
  • What does my soul yearn for right now?

When you plug into your wants you’ll know exactly what to do.

The answer will be right there in front of you: this is what I want, so this is what I’ll do.

Do it. Don’t make it more complicated than that. You just do it.

Or if it’s a feeling, you do what will bring you that feeling. (Which sometimes takes more questions and time to get to, yet is often immediate.)

Do what you want. Go after your wants. Move toward them. Follow them. Let them pull you toward them.

And don’t be afraid to start off simply.

When I first started asking myself this, all I got as an answer was: Water. I want a glass of water.

It was a bodily want. It had an immediacy and was something that I was denying myself. (Huh? Really? But there I was denying myself water in order to finish the email I was writing.)

So I had a glass of water. And my want was satisfied. I experienced that full circle of want, action, completion.

And it felt good. Like I did something for myself. Like I was in alignment with myself.

From there I kept asking, what do I want?

I got grandiose things like a new life and to make lots and lots of money. I got feelings like simplicity and ease. I got basic things like fresh flowers and a clean house.

I moved toward those. One step at a time. Some were clearly easier to make manifest than others. Yet without asking that question, I would have kept running in circles, doing what others said was most important, decidedly driving off course for days, weeks, months, years at a time.

It doesn’t have to be that way.

You can know what to do next and you can TRUST it, in your life and your business.

And it starts with asking…what do I want right now? and acting on the answer you get.

The first step is finishing the sentence: Right now, I want…

Amira

On Vague Wants

By Amira Alvarez To get where you want to go, you've got to know what you want. Simple. Or so it sounds. Yet sometimes you don't know. Or you're vague. You're in a place of kind of, sort of, maybe...with an inkling of a desire, an idea, but no real, clear vision. That's…
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To get where you want to go, you’ve got to know what you want.

Simple. Or so it sounds.

Yet sometimes you don’t know. Or you’re vague.

You’re in a place of kind of, sort of, maybe…with an inkling of a desire, an idea, but no real, clear vision.

That’s a start. For sure.

YET, if you stay there, in the vagueness, you’ll get vague results.

You get approximations and compromises.

You certainly won’t get the juicy, yumminess of what you really want.

For that, you need a full-on vision.

But for today? If you’re in that kind of vague place? Simply name the inklings.

Name the wants that are in the background of your consciousness.

These can be basic wants or grandiose ones, of a personal nature or work related, for your Self or for humanity.

You’ll know them because they feel as if they’ve been following you around, begging for your attention.

Naming them could mean… 

You just think, “Yes, I kind of, sort of, want {fill-in the blank}.” That’s a good first step.

Or naming them could mean… You write it down, seal it with a kiss, and tuck the piece of paper in a draw. A lovely option for sure.

Or you could amp up the speed of your clarity by… declaring it out loud. In conversation, to people, who hear it and take it in.

Feel free to do that in the Facebook group I run for women in business. It’s a bold step of declaration.

This last option has POWER. The power of putting it out there for the world to witness, of stepping out of your comfort zone, of owning your wants in a bigger way.

Amira

On Creating

photos of big horn sheep
By Amira Alvarez On the surface, this story is about sheep. Big Horn Sheep to be exact. They’re powerful, majestic creatures. (See photographic evidence above.) But really? It’s about the power we have to create what we desire. (You included. That’s right. So listen up.) It’s 2012. We were approaching Rocky Mountain National…
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On the surface, this story is about sheep. Big Horn Sheep to be exact.

They’re powerful, majestic creatures. (See photographic evidence above.)

But really?

It’s about the power we have to create what we desire. (You included. That’s right. So listen up.)

It’s 2012. We were approaching Rocky Mountain National Park.

There were signs. (Yes, I always look for them.)

This one said quite explicitly: Big Horn Sheep Next 20 Miles.

I craned my head and look up to the cliffs.

I wanted to see Big Horn Sheep. I really, really wanted to see one.

I thought to myself, I wonder if I can conjure Big Horn Sheep. It was kind of a test.

I wished. I looked. I sent love to the sheep.

I sent a clear message to the corporate headquarters of Universe, LLC—send me sheep.

I did everything I could think of.

I probably even sang a song to the Sheep. (I don’t actually remember doing this. Though it’s definitely something I would do. It worked for calling in the whales, but that’s another story.)

45 minutes pass. No sheep.

It wasn’t working.

So I gave up. I just stopped.

Why?

Why give up if I was so intent on seeing them? If I wanted it so badly?

Because it didn’t feel good. Trying like that just didn’t feel good.

Physically, it started to hurt my neck. All that craning of my head to look up the narrow cliffs hurt. (Duh.)

Emotionally, it started to feel bad too. I started down the spiral of…this is not working, what a bummer, I’m not going to get what I want, this is so disappointing. And these type of thoughts? They drain the mojo completely out of you.

So I quit.

I pulled over. I got some fresh air. I completely let go of my desire.

I shifted my focus to the stunning views at the lookout. My spirits lifted.

Refreshed, we started driving again.

I was surprised that we’re all alone on the road in such a crowded national park. There was not a car in front or behind us as far as we could see.

And then…

We saw them.

Walking directly toward US.

Three Big Horn Sheep. Making a beeline toward us. Or I guess, in this case, a sheepline toward us.

On a mission. (That is without question.)

Their trajectory so precise. Our alignment so in sync. This was no coincidence.

They walked right up to us.

I cried. (Isn’t that what everyone does when they see Big Horn Sheep?)

Jack had to take the photos, my hands were shaking so much.

They stood there staring at us, unapologetically explaining that, although they got my request immediately, it just took them awhile to get down the mountain. (I swear this is what they said.)

I was speechless.

And since then? I’ve never doubted that it’s possible to intentionally, collaboratively create whatever we want.

Sure, I’ve gotten confused and needed to get clear again. That happens. But doubt? Never again.

Here’s how it works.

  • Get clear. (What do you want? What do you really, really want?)
  • Make a request. (State it unequivocally. If you can’t do that, go back to step 1 and get yourself clear.)
  • Take action. (Look for the sheep. You might even try meeting the sheep half way up the mountain.)
  • Make sure you feel good. (Stop trying so hard if it feels like crap. Shift your focus to what feels good.)
  • Allow others to help you. (Let the sheep come to you.)

I’m telling you, it works for everything.

If it’s not working for you, you’re hung up on some part of the process.

Usually, it’s the clarity bit. Often it’s the feeling good bit. Very occasionally it’s the action bit. (But that’s usually due to lack of clarity and feeling good.)

So there you have it.

My story of conjuring Big Horn Sheep, or a quick parable about how to create what you want.

Amira