You know what’s not sexy about business?

Exhaustion, indecision, not being truly seen as the brilliant, powerful woman that you are.

Master the Inner and Outer Game of Business

My biggest reflection from this decade…

By Amira Alvarez

As we enter into this next decade, I was reflecting on the enormous changes that have occurred in my life in the last decade. 

Yes, I took a business from zero to over a million.

But what I’m really proud of is how much happier I am now.

Nope, I’m not equating money with happiness. 

Not at all.

You can be rich and miserable and you can be poor and miserable. Or you can be rich and happy or poor and happy. It has little to do with money.

I personally prefer rich and happy. ;-)

For me, the building of my business was the container through which I did my personal growth work and got to the fulfillment I now feel. The process challenged the f*%! out of me and it brought all my stuff to the surface.

In some ways, I knew that I couldn’t hide or distract myself any longer if I was really going to break through and get to the next level.

In order for me to succeed and to stop sabotaging myself, I had to bring truth to the dark underbelly of my life… the shadow side, the parts I wanted to ignore, hide from, heck… run from. 

That was the stuff that would rear up, wreak chaos, and then dissipate again so I could conveniently ignore it until I couldn’t and it would rear up again. It was on repeat, like that Bill Murray movie Groundhog Day, and was keeping me stuck at the same level whether I wanted to admit it or not.

Ultimately, I decided my goals and my happiness were worth it and I couldn’t keep playing out the same story again and again for another year or another decade.

I would pay anything and do anything (within my ethics) to get the help I needed to breakthrough. I did just that and I looked in all the dark corners, at every thought and pattern, at all my beliefs and anything that was stopping me from taking action on the life that I actually wanted because I wanted the results… the quantifiable business success, but also the happiness… badly enough. 

I was willing to do the inner work on myself and take the outer game action. It wasn’t always easy in the moment, to say the least. In fact, it’s never easy in the moment because that’s where the growth is and you must embrace it. 

When you do, you will look back at all that you’ve accomplished and all that you’ve become and you will be proud and feel worthy of the results that you now have. 

You will also look back at what was once hard for you and realize that it is now easy. ;-) 

I wouldn’t trade the challenges and the growth for anything. The results have been extraordinary and so worth it. 

So, as we enter into 2020 and this new decade that’s full of hope and possibility, ask yourself… what do you want badly enough to really do the work for?

Then go make it happen for yourself!

Wishing you a very Happy New Year and the best for the upcoming decade.

Raving Clients

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