You know what’s not sexy about business?

Exhaustion, indecision, not being truly seen as the brilliant, powerful woman that you are.

Master the Inner and Outer Game of Business

The Law of Non-Resistance

By Amira Alvarez

Some days will be hard.

No one is immune. 

I’ve had big lows, big fears, big challenges. 

I know the hard. And I know the desire to wallow in the struggle.

When my clients grieve over their divorce or are in shame over their credit card balance or are terrified about a health scare (all of which happened this past week for real women, who are really going for it), I know what it feels like. 

I’ve lived it.

I’ve been there, in each of those situations.

Crying face down in my bed between zoom meetings, when the WTF of divorce snuck up on me. 

Staying up late furiously trying to figure out where the money was going to come from just to pay the minimum on the credit cards, while paying my ex alimony. (Yep, when you make more $, you’re the one who makes the payments.)

Terrified and desperate, wondering if I was going to be able to continue my life’s work or whether my health was going to shut me down.

In fact, I had the trifecta of all three of those at the same time. It was a whole lot of hard. 

Yet, I wasn’t going to stop.

I kept running my business, showing up for my clients, showing up for my Team, making sales calls, even upping my standards on my environment and style and keeping up with my marathon training.

There was resistance… I had it ALL THE TIME!  

Sometimes I didn’t want to show up… but I did.
Sometimes I wanted to wallow in it… but I didn’t.

I leaned in.

Above all else, I leaned into the Law of Non-Resistance… even when it was hard.

Here’s a short video to explain a bit about that Law…

The hard taught me what it means to be committed to one’s life and one’s dreams…

What it means to up your game and do more than you ever thought yourself capable of…

What it means to turn the hard into a magical, amazing life.

Because you know what? Between the tears, the grief, the hard, the struggle… I was actually having the time of my life. 

I know that sounds crazy but EVERY DAY I was stepping up to challenges I had never faced before and proving to myself how resilient I was. 

And that feeling of getting to the other side of the hard? Priceless. It’s like freedom.

So if today finds you in the hard, what are you going to do between the tears?
How are you going to show up for yourself? 

Go do it now. Your freedom is worth it. 😘 

And on the other side of the hard is YOUR magical, amazing life.

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