You know what’s not sexy about business?

Exhaustion, indecision, not being truly seen as the brilliant, powerful woman that you are.

Master the Inner and Outer Game of Business

The Packaging And Positioning You Need To Make More Money

By Amira Alvarez

Let’s get down to the nitty-gritty. How do you actually increase your income?

How can you 3x, 5x, or 10x your income without burning out? Because you can’t just 3x, 5x, or 10x your working hours when you’re already working those 16 hour days… it’s just not doable.

I had to learn this myself… how to actually create more time and create more income for myself, without simply working more hours.

Let me just say for the record… there is nothing bad about hard work, persistence, and giving it your all. There’s nothing bad about going for excellence every single day. I believe in that. It’s actually essential… but none of that has to be a struggle or burn you out.

But… when you find that you’re stuck on the hamster wheel of trading all your time for not enough money, something has to give.

One place to look to make change is your packaging. Packaging is one of three pillars to leverage and includes how you position what you do and your marketing and your messaging.

So let’s dig in…

You need to know how to position what you’re selling. What’s the container for the work you’re doing? As in… What’s the framework and components of what you sell? What are the results or benefits you’re promising, and the value of what you’re offering? Do you know and are you able to clearly articulate this to your ideal clients through your marketing efforts? And can you hold that value when you’re marketing it and offering it for sale?

As a special gift, click here to download a worksheet from my Marketing and Messaging class that helps you explore how to build a clear and connected description of what you offer for sale. This forces you to really acknowledge the VALUE of what you provide, as well as to start crafting a compelling message and conversation that will serve you in your marketing efforts.

This worksheet is simple yet powerful, download it now. I find that even if you’ve done an exercise like this before, as you grow and evolve you need to do it again to really claim what you are offering and its value.

You have to learn to truly embrace and leverage YOUR unique genius. To know that it’s not just okay for you to embrace this genius and do your work in the world, but it’s also WANTED and NEEDED.


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