You know what’s not sexy about business?

Exhaustion, indecision, not being truly seen as the brilliant, powerful woman that you are.

Master the Inner and Outer Game of Business

Recent Blog Posts

I See Too Many Women Making This Mistake

By Amira Alvarez When talking to brilliant business owners like yourself, I hear a lot of talk about being socially responsible. Meaning… wanting to be of service, make a difference, and have an impact. (So important!) Having a positive social impact is imperative and is tied directly to our purpose and our ‘More…
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When talking to brilliant business owners like yourself, I hear a lot of talk about being socially responsible. Meaning… wanting to be of service, make a difference, and have an impact. (So important!)

Having a positive social impact is imperative and is tied directly to our purpose and our ‘More Life Directive’… yet too many women use this as a reason why they can’t charge what they’re worth or why they don’t like engaging in sales.

They just want to make a difference without looking at the business behind making a difference.

Sound familiar?

I get it, 100%.

But let me ask you this… what’s actually more socially responsible? Making a great living while helping the world AND being able to give back… or staying poor and not being able to do your work in this world or give back?

The truth is…

The two are not mutually exclusive, and saying they are is keeping you small. When you play small, you’re not able to have the impact you desire… it just can’t happen!

You can’t change the world if you believe charging what you’re worth or asking people to invest in your product or service is ‘bad’ or ‘wrong’ in one way or another.

This is a double bind and leads to constant self-sabotage.

Instead, I want you to focus on how making a TON of money allows you to better impact the world around what you care about most.

Seriously.

  • What would it allow you to do better?
  • Who would you be able to bring on to support you and others?
  • How would you be able to expand your reach with more ease?
  • Where could you reinvest that money to help more people?

Write your answers down right now.

Then, FOCUS on the actions that will move the needle most in your business (think sales, marketing, and anything that gets you in front of your ideal people).

Get out there and make that impact ALONG WITH the money you’re worth.

Amira

 

You Have To Take This A Step Further Than You Normally Do

By Amira Alvarez What are you focused on right now in your business? And within that focus, what are you focused on? Confused? Stay with me. ;-) Let’s say you’re focused on hiring a new team member. It could be a full-time person for a high-level position, or it could be your first…
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What are you focused on right now in your business?

And within that focus, what are you focused on?

Confused? Stay with me. ;-)

Let’s say you’re focused on hiring a new team member. It could be a full-time person for a high-level position, or it could be your first contractor (say, a virtual assistant to help you organize your receipts). It doesn’t matter. You’re focused on hiring this person.

What are you focused on within this focus?

Are you focused on the expense? Where the money is going to come from? Whether s/he is going to meet, exceed, or fall short of your expectations? Whether it’s going to work out?

Or…

Are you focused on how it’s going to free up your time to build and grow your business? How this team member is going to help you make more money in the long run? How you’ve done your due diligence and know that s/he is awesome, talented, capable, and trainable? How it’s the beginning of your next big adventure, and no matter what, it’s going to work out?

You see, our greatest power as humans is our power of CHOICE.

You’ve got the CHOICE of what you think and where you focus.

The choices you make lead you down different paths.

How you look at things inside your business is one of the most important choices you can make.

Let’s make this non-rhetorical…

What are YOU focused on TODAY in YOUR business?

And within that focus, what are you focused on? Where is your attention? What thoughts are you choosing to think?

If you don’t like what you’re focused on, you get to change that.

What will you choose?

Amira

Do You Do This Every Morning?

By Amira Alvarez Let me guess, you're someone with big dreams and LOTS OF IDEAS. :) Yet, you wrestle with yourself… maybe even every morning… about what to focus on and do first. You remind yourself that you have so much to do. You tell yourself you have to get up and get…
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Let me guess, you’re someone with big dreams and LOTS OF IDEAS. :)

Yet, you wrestle with yourself… maybe even every morning… about what to focus on and do first.

  • You remind yourself that you have so much to do.
  • You tell yourself you have to get up and get a move on.
  • You berate yourself about wasting more time.
  • You call yourself lazy.

Ouch!!

If this sounds familiar, you’re not alone. And if it doesn’t, chances are you tell yourself some other variation of things that center around not being good enough.

But, hmmm… what if you’re not lazy or not ____ enough?

What if you just have competing desires and don’t clearly choose, so then you never feel like you’re accomplishing anything, feel guilty, and call yourself lazy?

What if that was a big fat lie?

What if there was a way to step out of this very common pattern?

(There is!)

It’s simple: CHOOSE.

DECIDE what will move the needle around what you desire in your business and FOCUS on taking those actions first and foremost. Don’t worry about the rest. There really is time enough for it all… but only if you start now, with one.

When you choose, decide, and then focus on that, you know exactly what you need to get up out of bed to do every morning… and when you start to see the PROGRESS, you feel excited.

You’re no longer busy beating yourself up and calling yourself lazy (or “not ____ enough”).

You’re in action. Making things happen. Moving the needle. Reaching your goals.

But it begins with making that choice.

Where are you struggling with competing desires?

And what will you DECIDE to CHOOSE and FOCUS on today?

Amira

People Love To Rationalize This, Don’t They?

By Amira Alvarez People love to rationalize that making money isn't important. They explain it away, saying I don’t really need that much, what’s really important is service and impact. They’ve got their expenses covered and a little left over for fun, they don’t need to be “greedy” and go for more. That’s…
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People love to rationalize that making money isn’t important.

They explain it away, saying I don’t really need that much, what’s really important is service and impact. They’ve got their expenses covered and a little left over for fun, they don’t need to be “greedy” and go for more.

That’s one way to look at it.

The rest of us are looking for GROWTH, for financial freedom, for the ability to be unlimited by anything in this life, to live to our fullest, and have an extraordinary life… to have the AND/MORE experience.

Doesn’t that sound delicious? Impact AND financial freedom?

See… Wondering if you afford to hire that person or buy those shoes, always constraining yourself, it doesn’t feel unlimited. It doesn’t feel extraordinary.

It feels constrained. Compromised. Small.

You can rationalize it away, but…

It keeps you from making your impact in the world. (Eg: You’ve got a big message, but you don’t have the means to get it out there? THAT!)

Personally, I want to always be growing. I want to always be doing my work in this world. I always want to be making my impact.

But I know that it requires money.

I’m a dreamer, but a do-er too.

I’m fully focused on service and impact, completely showing up 100% to do my work in the world… serve in the way I was meant to serve… AND, making a kickass income in the process.

Charging what you’re worth, owning your value, and being paid WELL for what you do is critical to you making the greatest impact you can in this lifetime

Do you want to get to the place where the question is NEVER, “can I afford this and should I spend the money?”

But instead it’s, “do I want this and when do I want it?”

Let me ask you this, how often do you make yourself choose between the things you desire? How often do you allow yourself to believe that it’s either/or, rather than both, and? How frequently are you letting yourself settle for good enough rather than truly going for more and having it all… whatever “having it all” means for YOU and YOUR life?

When I coach my private clients, this is a constant thread in our work.

I’m constantly having to help them open their minds to the REALITY that they can have AS MUCH AS THEY DESIRE, if they’re willing to do the work to get out of their own way.

What is that work?

  • CLARITY… knowing exactly what they want and claiming it fully.
  • FOCUS… putting their time, energy, attention, and money into the actions, projects, and areas that will allow them to move the needle more quickly.
  • MINDSET… bringing awareness to the thoughts, beliefs, habits, patterns, and stories that are keeping them small, and doing the work to get leverage over their subconscious programming so that they’re no longer self-sabotaging or buying into the lie that it’s either/or.

It’s a choice to stay small.

It’s a choice to live life through the lens of either/or.

What will you choose and how will you start showing up differently?

Amira

The Most Fatal Thing For Your Business

By Amira Alvarez Lack of CLARITY can be fatal for your business. Worse, it can lead to burnout and anxiety, which will also derail you from your dreams. The biggest bummer about all this? It’s unnecessary. There’s no reason for you to be operating in your business without clarity. Yet, that’s the biggest…
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Lack of CLARITY can be fatal for your business.

Worse, it can lead to burnout and anxiety, which will also derail you from your dreams.

The biggest bummer about all this? It’s unnecessary.

There’s no reason for you to be operating in your business without clarity.

Yet, that’s the biggest place I see women business owners stopping themselves.

They don’t realize it though, because it often looks like…

  • Getting ready to get ready, endlessly.
  • Doing more research on what the ‘right’ next step is.
  • Stressing out about money and cash flow.
  • Feeling confused about what next step to take.
  • Asking for everyone’s opinion rather than trusting yourself.

So what’s the solution?

FOCUS.

Focus, focus, focus.

Did I say focus? ;-)

Focus allows you to avoid getting spun out by the noise in your head (the stress, fears, stories, and beliefs), as well as the external circumstances that like to crop up and give our subconscious mind something to distract us with (unexpected bills, our computer breaking, missing our flight, etc).

Focus gives us an anchor. A space to place our attention so that we KNOW we’re moving forward towards our goals no matter what’s going on inside or outside of us.

But you have to know WHAT to focus on for this to work, which requires clarity.

How do you get clarity?

Ask yourself what you want.

  • What is your big vision or juicy goal?
  • What is the number one thing that will move you towards it?
  • Making more sales? Being more visible on social media? Creating more content?

(Hint: sales should always be at the top of that list if you’re interested in increasing your income.)

Choose the thing that will move the needle and FOCUS on that.

Ready? Great, rock it out!

Not sure? Let’s chat.

Either way, take steps forward TODAY.

You can do this.

Amira

A Look At My Evolution (It’s Pretty Wild!!)

By Amira Alvarez Just last week I reopened access to my flagship program, which I haven’t offered in some time. Because it was a relatively last-minute decision (and since I practice what I preach and take FAST action on Spirit-led guidance), I had to use the old sales page. The BEST part about…
 Read more  »

Just last week I reopened access to my flagship program, which I haven’t offered in some time. Because it was a relatively last-minute decision (and since I practice what I preach and take FAST action on Spirit-led guidance), I had to use the old sales page.

The BEST part about this old sales page?

THE PHOTOS!! OMG!!

They’re great photos. Professionally shot… a variety of great poses… all in my brand colors… but when I look at those images I can’t help but wonder, who is that woman?!

Then yesterday my marketing person and I logged into the membership dashboard to review some program content… and she immediately exclaimed, “it’s like a snapshot of your evolution!”

Wild! :-)

Each photo is an authentic representation of who I was at the time… and yet, I hardly recognize myself in some of those older photos.

Why? Because I’ve evolved.

Evolution is a necessary and essential part of life, especially with business.

If you’re not growing, you’re dying. That’s a Universal truth.

But you can’t continually grow if you’re not tuned into Spirit and able to open and receive guidance. You can’t evolve if you’re not willing to sacrifice old, outdated, lower vibration aspects of yourself, your work, your relationships, and your life in order to call in something greater. Something more aligned with who you’re becoming as you expand.

I’ve grown immensely in just the last couple of years alone.

I’ve grown my business, team, revenue, and client base tremendously. I’ve expanded my reach and impact as I begin to get on stages and get my message in front of more people. I’ve upleveled my relationships, lifestyle, home, health, and wardrobe.

All because I stay open and receptive to those Spirit-led nudges.

And more so because I take action on that guidance quickly.

Even if it means blasting out an old sales pages with photos of myself I don’t even recognize. ;-)

I’m the same person BUT I’ve evolved.

So today I want you to ask yourself, how deeply do you desire to grow and evolve, and in what ways specifically? Then take a moment to tune in and open so that you can receive guidance around what’s next in order to make that happen.

Most importantly… act QUICKLY.

Right when you receive it, however you can. Don’t put it off.

Keep taking clear, focused, Spirit-led actions so that you can keep evolving too.

Amira