It’s Time to Think and Grow Rich

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Short daily audio lessons and exercises for success.

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You have to put new causes into effect…

By Amira Alvarez “Everything would be fine if everyone would just do their job…” “I was going to get that done today, but then so-and-so showed up…” “I tried, but…” Ever hear yourself saying any of the above? If so, it’s time to revisit one of the Universal Laws of Success. Warning: You’re…

“Everything would be fine if everyone would just do their job…”

“I was going to get that done today, but then so-and-so showed up…”

“I tried, but…

Ever hear yourself saying any of the above?

If so, it’s time to revisit one of the Universal Laws of Success.

Warning: You’re about to enter a no-excuse zone. ;-)

The Law of Cause and Effect states that you are always first cause. 

Meaning, you are always 100% responsible for your results, whether consciously or unconsciously. This also means you ALWAYS have a choice to put different causes into effect.

If a colleague or employee is late on a deadline, you could choose to go into a negativity spiral… or you could choose to set some new expectations and boundaries.

If a sales call doesn’t go the way you want it to, you could choose to resent the lost client… or choose to use it as data to evaluate your sales process.

If your spouse lets you down, you could choose to see it as evidence that they don’t understand you… or you could choose to use it to strengthen your communication. 

Let me put it this way:

You. Always. Have. CHOICES.

Some will be tougher than others, and not all of them will be easy—but the sooner you’re able to take personal responsibility, the sooner you’ll be able to shift things.

This is especially important when it comes to creating an income breakthrough and quantum leaping your business. 

If you’re not happy with the results you’re seeing, you have to get clear about what you DO want, as well as what new causes need to be put into effect to meet them.

What needs to happen for you to wake up feeling clear and focused?

How can you get more done without the scattered, panicked, distract-o-matic behavior?

What daily practices need to be in place to experience more wins and build momentum?

How can you become more visible, drawing in bigger clients, projects, and contracts?

If you can master this… the day WILL come when you’re looking at your bank account and it’s more than you’ve ever made—giving you the means to fund your uncompromised life.

Hit reply and tell me: what new cause will you put into effect today? :-)

A game-changer question to ask yourself.

By Amira Alvarez Last week I wrapped up the first retreat of 2020 with the Spirit of Wealth Mastermind and Masterclass women. It was PHENOMENAL, and we dug into exactly what it takes to hit your income breakthrough goals quickly... When it comes to creating a lasting income breakthrough—having the kind of lifestyle,…

Last week I wrapped up the first retreat of 2020 with the Spirit of Wealth Mastermind and Masterclass women. It was PHENOMENAL, and we dug into exactly what it takes to hit your income breakthrough goals quickly...

When it comes to creating a lasting income breakthrough—having the kind of lifestyle, revenue, and career that you desire—you have to ask yourself: what am I waiting for?

If you answer this honestly for yourself, it can be a game-changer.

For most, there’s a list of external things that lead us to believe now isn’t the right time…

  • I’m already too busy, I can’t add anything to my plate.
  • It’s not in my current plan, that’s for next year (or sometime down the line).
  • I need to get this certificate, update my website, do xyz first.
  • I have kids, commitments, and so many obligations.
  • I don’t have the time, money, support, or thumbs up from my partner.

Or how about, “things are just fine right now, I’m doing great!” (Which you may be but you actually want more… and if you’re not growing, you’re dying!)

You need to shift into a Success Mindset that says, “I can have all that I desire now, and more!” …really CLAIMING those big, juicy desires—RIGHT NOW, not someday.

The next step is implementing and operating from a strategy that’s aligned for YOU and YOUR BUSINESS… taking inspired action daily. Showing up as that next-level version of yourself NOW. Closing the gap on where you are and where you want to be more quickly.

The HOW is actually quite simple… but it all begins with:

No more waiting. No more putting it off. No more prioritizing everything else first.

Nothing outside of you has to change for you to have an income breakthrough—or for you to have MORE TIME, FREEDOM, JOY, and IMPACT.


What has to change is the INTERNAL operating system that influences everything you say, do, believe, and create. That internal mindset directly impacts whether or not things work externally… it affects EVERYTHING… including the never-ending cycle of reasons that lead to waiting and never fully actualizing on your purpose and potential.

So, I want you to tell me… what are you waiting for, NAME?

Hit reply and share what you’re going to do to start moving forward TODAY (and I’ll help you out if you’re struggling with how). :-)

How I Use the Law of Sacrifice… The Unstoppable Blueprint!

By Amira Alvarez Living by The Laws of Success has allowed me to make several quantum leaps in my income over the years, and is so essential when you’re going for MORE in your life and business. But what are The Laws of Success?! These are the Universal Laws that govern how life…

Living by The Laws of Success has allowed me to make several quantum leaps in my income over the years, and is so essential when you’re going for MORE in your life and business.

But what are The Laws of Success?!

These are the Universal Laws that govern how life works. If you want to create a successful life, it behooves you to understand them and work your life according to Law. It’s so much easier that way. ;-) They exist, just like the Law of Gravity exists. Even if you don’t believe in gravity, it’s still working… you’re not drifting away to the moon because you are here on Earth and we have gravity. Gravity is the law whether you understand it or not.

It happens, it exists, it’s there… 100% of the time. You are never without the experience of gravity, even if you don’t understand the mechanism behind how gravity works. 

This is the case with the Universal Laws. They’re working all the time, but most of us were never given any understanding of it, so life became mysterious and we never really understood how it worked… making up our own interpretations and strategies as we went! But once you get a foundational understanding of what the Laws of Success are, you can create your life to work with them instead of swimming upstream against them. 

This is part of how you start living with ease and grace… how you start living in such a way where you start experiencing ease and abundance in your life, without all the noise, the challenges, and the crazymaking. You understand how the world works and then start making conscious choices to be in alignment with that instead of working at counter purposes.

In today’s Unstoppable Blueprint, I want to speak to one of these Laws and how I’ve used it to create incredible quantum leaps in my life and business over the years!


The Law of Sacrifice

In order to have more, we have to become more. We can’t stay at the same level of awareness, skills, capacity, or mindset… growth requires that something changes, which means letting go of the things that no longer work and bringing in more of the things that do work. 

The Law of Sacrifice says that you have to give up something of a lower nature to receive something of a higher nature. 

This can look like many things:

  • Leaving a relationship that’s no longer aligned. Sometimes that’s a romantic partnership, sometimes that’s friendships, sometimes it’s a work association and sometimes, yes, that’s family… whatever the case, the relationship is no longer supporting your highest good. It detracts from your ability to grow and live out your full potential. Recognizing that you must sacrifice a relationship is not about making someone else wrong, it’s about choosing to surround yourself with people who are a vibrational match—both for where you’re at as well as where you’re trying to go!
  • Replacing systems, software, or team at the next level. The more you grow, the better support you need in BOTH your life and business. That may mean replacing team members or upgrading the software and hardware you use. Or, in some cases, it means hiring in the first place! Going from doing all the housework yourself to hiring a personal assistant, cleaning person, or gardener! Sacrificing the thing of a lower nature in this regard often means sacrificing something or someone that isn’t operating efficiently or is taking more energy than it’s worth… when you replace it with something or someone of a higher nature, you free up more time and energy!
  • Tossing all your ratty old bras and underwear. Yep, I said it. This might be clothing, shoes, home decor, your bedspread, or any other material items that aren’t of a higher vibrational nature. You don’t have to toss (or donate or recycle) everything at once if it’s not financially viable, but the items we surround ourselves with, the things we wear, and the home we live in has an impact on our vibrational level and how we feel!! If you’re trying to show up on a whole new level and attract higher-paying clients, that next level partnership, or more visibility opportunities, but you’re wearing holey underwear from 2005, you’re not going to be showing up as fully aligned as you need to be. ;-)
  • Letting go of outdated or limiting beliefs. Oftentimes we continue tolerating things of a lower nature because of our belief systems in place. We don’t believe we’re ready, deserving, good enough, etc. to have bigger and better… or we have beliefs like “people who make a lot of money are evil and greedy” that keep us caught in a double bind. No matter how hard we work at making more, we’ll sabotage our success because of that deeper belief or story!! You have to identify and let go of those old and outdated beliefs or stories about yourself, other people, and how the world works and replace them with a new belief structure that SUPPORTS what you’re working to create.
  • Choosing new ways of spending your time and money. These are big ones. You can tell what your values are by looking at your calendar and your bank statement. If you’re saying you don’t have enough time… then look at your calendar and see what people, places, or experiences you’re spending time on that needs to be sacrificed to make room for something of a higher nature like education, attending a live event, joining a mastermind, or taking a program to uplevel your business. Same thing with money. Can’t afford any of those things? Look at how you’re spending your money every month and what can be sacrificed in order to invest in bigger and better ways… AND, in the things that will help you have MORE TIME and make MORE MONEY!!
  • Adjusting your expectations. What are you expecting to happen? Are you expecting that you will get what you desire? Or are you expecting it to be a struggle? Oftentimes we hold subconscious expectations that derail our progress and cause us to stop or self-sabotage. If you’re holding an expectation of something being a struggle, that’s something you’re going to have to sacrifice in order to create new results.
  • Changing your thoughts. What are the thoughts that are running on a loop in your mind day after day, and are they productive? Do they help move you in the direction of where you want to go, or do they hold you back? It’s important to bring awareness to your thoughts so that you can STOP THINKING ones that aren’t helpful or productive… for example, if you’re always thinking things like, “I’m so busy, I don’t have enough time, I’ll never get it done” then that’s the reality you’re going to create. Instead, release those thoughts and choose better ones, such as “I get all things done with ease and grace.”This also ties into visualization. What are you envisioning throughout the day? When you daydream or when you imagine things happening or not happening? What are the mental images that take up a majority of your thoughts? What do you need to be visualizing in order to create the outcomes you desire??

The key with The Law of Sacrifice is… what are you going to replace it with? Nature abhors a vacuum, which means that if you remove something from your life and you’re not clear that you’re replacing it with something of a higher nature, you’re likely going to fill that space with the old beliefs, things, people, and ways of being. 

You have to decide what you’re replacing it with and act on that immediately and consistently so that you don’t go back to how things were before! 

Where I’ve had to live in alignment with The Law of Sacrifice in my own life and business…

I want to share a few real-life examples of how I live in alignment with this Law myself, because it can be incredibly nuanced and require a lot of discernment.

  • Ending my marriage. Oy! This was a BIG ONE and something that I get asked about A LOT. I spent some serious stage time at the last Unstoppable Woman Summit speaking to this and I feel it’s important to share about it because women often worry that growing into more might mean they have to leave their partner. The truth is… you might! But then again… you may not. There’s no “one size fits all” for this. For me, as I grew into more, let go of certain tolerations and beliefs, and began upleveling different aspects of my life and becoming the woman I wanted to be, it became apparent that my ex-husband and I weren’t on the same page. That didn’t mean he was wrong or I was wrong, it just meant that we were no longer able to grow together. There are also many examples of women who are able to grow into more WITH their partners, it just depends on the relationship and the parties involved. Real talk: this was the BEST decision for us BOTH. We had lots of positive discussion around it and were able to move forward with separating very amicably!! I needed to sacrifice my marriage in order to create the life I wanted, build my business how I envisioned, and step into a far more fulfilling and aligned partnership (AND start having the best sex of my life!!!) That said, I am not advocating divorce as some sort of relationship panacea.
  • Letting go of the wrong hires. Over the years I’ve had several experiences of hiring the wrong people… whether that’s contractors, agencies, or employees. For example, last year we brought on a Marketing Manager that we were stoked about!! The energy seemed aligned, all the boxes were checked, and it seemed like it was going to go swimmingly!! But, almost immediately I began seeing signs that it wasn’t going to work out. Little cues here and there. But, instead of letting the person go, I kept giving the benefit of the doubt. The reality is, I needed to sacrifice a way of being: second guessing myself and my intuition. I knew almost immediately that it wasn’t going to work, yet I wanted it to work SO badly that I kept this person on for a few more weeks longer than I needed to!
  • Releasing my automatic shame response. This is a biggie with so many women… feeling shame around being wrong or bad, not being good/smart/whatever enough, or making mistakes and getting things wrong. It becomes so insidious that we don’t even see the shame or how it causes us to STOP going after what we want! And it’s a very nuanced thing to work on. I’ve been releasing my automatic shame responses in layers over the years… the more I grow, the more layers come up to work through. It’s a great example of how sometimes the Law of Sacrifice is a process that requires persistence and practice over time. We have to make a new choice over and over again that “no, that’s not me anymore.” Replacing it with a new belief structure that declares resolutely, “this is who I am now.”When it comes to replacing belief structures or shame responses and core wounding, there’s a very important distinction to make… many people poo-poo affirmations because they believe it’s like telling yourself a lie. But really, affirmations work when we’ve excised the big lie (limiting belief, fear, shame, old way of being) so that when you say the affirmation (“I’m worthy”) it has someplace to land and take root.
  • Looking at the RESULTS. I do this with myself and with my clients. If I say I want something and I’m not getting the result I desire, then I have to take an honest look at what’s missing. Is it a different set of beliefs? Is it a new way of being? Is it a new action? Or is it that I’m not supported by the right people, systems, or processes? Do I need to invest my money in a different way or restructure how I spend my time? Looking at the gap in your results will show you what you need to sacrifice… again, the key is knowing what you’re going to replace it with so that you don’t fall back into old habits and patterns!!


Ready to learn the 7 Universal Laws and how to apply them to your life and business?

Join me in The Spirit of Wealth Mastermind and Masterclass for 2020!! We have just a few spots remaining and this is the LAST WEEK to sign up. 

When you’re really going for it… building your empire, defining your destiny, and playing a much bigger game… you must bring ALL of yourself, your greatness and your creative power, to the table and not back down. You must take new and different actions, think more productive thoughts, and create a belief structure that’s fully aligned with where you’re going.

You have to constantly step into places, spaces, relationships, experiences, and ways of being of a higher nature… which means discerning when and what you need to sacrifice and getting the support and accountability you need to see it through. Otherwise, you’re limiting yourself… and limiting the full expression of who you really are directly limits your ability to quantum leap your income and your life. It keeps you trapped in fear, going slow, and making incremental progress.

That’s not what I want for you. :-)

Learn more about The Spirit of Wealth or book a call with me to see if it’s the right fit for you and your 2020 vision!

Want to get The Unstoppable Blueprint emails right to your inbox (plus other videos, trainings, and content for becoming truly unstoppable)? Subscribe below.

The questions I ask to set my vision.

By Amira Alvarez Do you have a vision for an extraordinary 2020?  I do! :)  Every year during this quiet time, I cozy up and do my visioning.  I ask myself, what do I really want my life to be like? I dream it up. I see it. I envision it. Most importantly,…

Do you have a vision for an extraordinary 2020? 

I do! :) 

Every year during this quiet time, I cozy up and do my visioning. 

I ask myself, what do I really want my life to be like?

I dream it up. I see it. I envision it.

Most importantly, I feel into it.

But it doesn’t stop there.

I ask myself… the next level questions as well… 

What would I need to do to make all of that manifest?

What would I need to bring into my life to aid in that?

Who would I need to be?

How would I need to show up?

What would I need to invest in?

What would have to change?

What new environment would I need to be in? 

What would I need to learn?

What kinds of people would I need to surround myself with?

What kind of help do I need?

What new decisions do I need to make? 

What am I going to do that scares and stretches me?

And… How am I going to step into being worthy of what all that I desire?

I encourage you to sit down and answer those questions for yourself. You’ll be surprised by how clear you get and what this sets in motion.

But this is just the beginning. :)

You must program yourself for success and yet most people don’t know how to do that.

Most people set goals and resolutions but then go back to re-creating basically the same thing again and again, year after year. 

It’s not that they aren’t smart enough or dedicated enough. 

It’s that they don’t understand how the mind works and they haven’t programmed themselves for success. This is what sabotages goal achievement.

That’s why I created an entire program and playbook on Belief Reprogramming and Closing the Gap on Goal Achievement and am giving it to the women in The Spirit of Wealth Mastermind. 

Not only does this program take them through step-by-step how to reprogram their mind for success, but we’re going to support them for an entire year in the Spirit of Wealth so that they actually execute on their goals and achieve more in one year than they do in 10! We’re calling this the 10 in 1 plan – watch out world! These women are going to slay!

Curious about this year-long program? Ready for your greatest life and greatest income?

If it’s time to make 2020 the year you make your quantum leap, enrollment is open now and we have a handful of spots left. Don’t miss out.


My biggest reflection from this decade…

By Amira Alvarez As we enter into this next decade, I was reflecting on the enormous changes that have occurred in my life in the last decade.  Yes, I took a business from zero to over a million. But what I’m really proud of is how much happier I am now. Nope, I’m…

As we enter into this next decade, I was reflecting on the enormous changes that have occurred in my life in the last decade. 

Yes, I took a business from zero to over a million.

But what I’m really proud of is how much happier I am now.

Nope, I’m not equating money with happiness. 

Not at all.

You can be rich and miserable and you can be poor and miserable. Or you can be rich and happy or poor and happy. It has little to do with money.

I personally prefer rich and happy. ;-)

For me, the building of my business was the container through which I did my personal growth work and got to the fulfillment I now feel. The process challenged the f*%! out of me and it brought all my stuff to the surface.

In some ways, I knew that I couldn’t hide or distract myself any longer if I was really going to break through and get to the next level.

In order for me to succeed and to stop sabotaging myself, I had to bring truth to the dark underbelly of my life… the shadow side, the parts I wanted to ignore, hide from, heck… run from. 

That was the stuff that would rear up, wreak chaos, and then dissipate again so I could conveniently ignore it until I couldn’t and it would rear up again. It was on repeat, like that Bill Murray movie Groundhog Day, and was keeping me stuck at the same level whether I wanted to admit it or not.

Ultimately, I decided my goals and my happiness were worth it and I couldn’t keep playing out the same story again and again for another year or another decade.

I would pay anything and do anything (within my ethics) to get the help I needed to breakthrough. I did just that and I looked in all the dark corners, at every thought and pattern, at all my beliefs and anything that was stopping me from taking action on the life that I actually wanted because I wanted the results… the quantifiable business success, but also the happiness… badly enough. 

I was willing to do the inner work on myself and take the outer game action. It wasn’t always easy in the moment, to say the least. In fact, it’s never easy in the moment because that’s where the growth is and you must embrace it. 

When you do, you will look back at all that you’ve accomplished and all that you’ve become and you will be proud and feel worthy of the results that you now have. 

You will also look back at what was once hard for you and realize that it is now easy. ;-) 

I wouldn’t trade the challenges and the growth for anything. The results have been extraordinary and so worth it. 

So, as we enter into 2020 and this new decade that’s full of hope and possibility, ask yourself… what do you want badly enough to really do the work for?

Then go make it happen for yourself!

Wishing you a very Happy New Year and the best for the upcoming decade.

How to create and repurpose content… The Unstoppable Blueprint!

By Amira Alvarez Someone recently asked me how I manage to create SO MUCH content, so I wanted to create an Unstoppable Blueprint on exactly how we do that! If you’ve noticed, we’ve really been stepping up our game across Facebook, Instagram, YouTube and beyond… and I even started a personal challenge to…

Someone recently asked me how I manage to create SO MUCH content, so I wanted to create an Unstoppable Blueprint on exactly how we do that!

If you’ve noticed, we’ve really been stepping up our game across Facebook, Instagram, YouTube and beyond… and I even started a personal challenge to create 809 unique pieces of content by the end of the year… and wowza, I’ve already done 142 in less than a month!!

This is a crazy big STRETCH GOAL for me… it seems almost impossible. I don’t yet know how I’m going to reach this goal but I’m committed and I’ve started even before “I’m ready.”

See… I know without a shadow of a doubt is that it doesn’t serve me (or my clients, or you for that matter) to wait until I’m ready and I know how to do everything first. You don’t learn and grow, much less reach your targets “getting ready to get ready.” That’s not how master level creation of income or anything big happens.

This goal is forcing me to get creative, stretch myself, and move beyond my personal comfort level about what I share and how much time I spend doing it. Turns out, I’m getting more done in less time!!

That’s the fascinating thing about STRETCH GOALS–they allow you to bend time!!

Stretch goals are something we’ll be talking about more at The Income Breakthrough Summit because they’re fundamental to what helps you make big leaps, maximize your time, and MOVE FORWARD RAPIDLY!! 

I’m using the “cookie jar technique”–moving a bead from one jar to the next to visually track my progress with this goal. As you can see, I have a long way to go! :-)

Today I want to break down what we do on the regular with content creation so that YOU can move through your own blocks and start creating more content as well.

First, what kind of content are we talking about?  

Well… all kinds!! That’s what’s great about content, it can be REPURPOSED and REUSED in different ways across different places!! Which is exactly what my team and I have been working to streamline. Primarily, we’re going to be talking about what we share digitally, but be thinking about how you could work with the concept of repurposing content offline as well. The ways to leverage what you’re already doing are endless!


Let’s look at the different types of content we create and how we leverage it:

  • Facebook lives: I try to get myself on a regular schedule, but usually these are done when I have time and am inspired… after working with a private client, leading a group coaching call, having a meeting with my team, doing my morning ritual, or getting back from one of my runs (where I get some of my best ideas!!)… I’ll grab my phone or pop open my laptop and do a live video to share my thoughts and insights on Facebook.

    Once I’m done, I’ll ping my team and they’ll work on getting captions for the video, as well as a full transcription of what I’ve shared. That way we can take the transcript and edit it into a written post to use on social media at a different time! The written post isn’t just a transcription-we do some serious editing to make sure it flows well and makes sense when you read it.

    We do this because some people read, while other people love video… this way we provide content to both audiences!

    Then we take the transcript and edit it into a blog post so that we’re able to share that content on our website as well. My team also downloads the video from Facebook and shares it to LinkedIn and as a IGTV video on @TheUnstoppableWoman instagram page. Additionally, we utilize a free service called ManyChat that allows us to send the video via messenger to our Facebook list! It’s another great way to connect and build our audiences. :-)

    Beyond that, the team creates bulleted timestamps that give a teaser about what I’m sharing in the video, then we upload it to YouTube. The teaser timestamps and YouTube video are sometimes added to our Saturday Mindset Reset emails so that people on our newsletter list get to see them. That’s a lot of reach for ONE piece of content!!
  • Video training series: Lately I’ve been creating a lot of new video series to share short teachings on a specific topic… things like moving through imposter syndrome, how to build a great team, and the keys to stepping into your greatness! While I’ve done these quickly and easily alone on my laptop, I’ve started bringing in my assistant to help me set up and record in my apartment using a tripod and a better microphone. (We’re still working through our equipment setup. I’m seeing a recording studio in my future! Speaking of seeing… I just did a series on The Power of Visualization. It’s a goodie!)

For these videos, I jot down what I want to talk about on my trusty yellow pad and then we film them all in a batch. Once they’re uploaded for the team, everyone gets to work! We get captions set, edit an intro and outro with a call to action if necessary, then post the videos to YouTube, IGTV on Instagram, and to my business Facebook page. In addition to the page, we also set up a Facebook ad set so we can use the content to engage with new audiences to get our message out on a much broader scale! We’re adding to our flow to post these videos to the blog as well, which will start very soon. :-) 

(Keep in mind that we’re creating more content now than what’s possible to send out via our newsletter, so you’re definitely going to want to subscribe to our YouTube Channel to get master level teaching on how to break through your blocks to playing big, rapid goal achievement, building your empire, and 6 or 7-figure income generation, as well as the mental aspects to success and rocking this journey in the most lit up, delightful way possible.)


  • Newsletters: When we write a teaching newsletter for our email list, we take that content and post it to the blog with a branded graphic. We’ll publish it on LinkedIn as an article for my connections there, and it gets added into our rotation of content to share on our Facebook business page on an ongoing basis. Not everyone sees things the first time, so we keep a rotation of content going. (We use Buffer for scheduling posts).

    We also take the content itself and post it to Facebook and Instagram as a new written post with an image a handful of weeks later. This way if you’re connected to me on social media, but not on my email list, you’ll still be able to see the content we’re putting out! This is a slightly edited version of the material that better fits these channels.
  • There’s so much more we could be doing as well. There’s Twitter and Pinerest, blog content distribution, and heck we could simply be posting our videos as straight up Vlogs on our website. It’s really endless. Our philosophy is to start where we’re at and kept growing quickly.

But with so much noise on social media, how do you stand out??

Let’s look at what it takes to create consistent, high-quality, high impact content…

  • My philosophy is this: always give your best stuff. Don’t hold back or worry that you’re “giving it all away for free.” You can’t have this mindset going into it, because GIVING is the first Law of Receiving!! Give, give, give. The reality is, I give a TON of powerful actionable content on social media, but of course it’s not the same as working with me in person. (That’s where the secret sauce is. ;-) Yes, you can take it, implement, and make huge strides forward… which I hope you do!! That’s why I put it out there. Go!

    Yet, I know and my clients know that there’s always going to be a different level of impact when we work together 1:1. It’s in the personal coaching that the blind spots that cause you to stop and self-sabotage are uncovered. Remember, the free content you put out will be valuable, but it’s never going to be the same as working directly with you, going through your program, or buying your products… so GIVE as much as you can!!
  • Find your own process. Figure out what works best for you… that might be pre-planning it all in advance… it might be batch creating a couple days a week to cover a full month… it might be scheduling different times to sit down and share something. For me, it’s a mix. We have a lot of things scheduled out based on our marketing and content calendar, or based on events and what we’re promoting… but I also do a ton of sharing on the fly!! A mix is usually best.
  • Stop doing it all yourself! When I first started, I did everything myself… but now, I hire out what’s not my zone of genius or the best use of my time so that I can stay focused on creating higher and higher levels of content. Sometimes we bring on outside copywriters to help us write our social media content, especially as we’re ramping up for things like the Summit or running Facebook ads to promote things… but I also have a couple people on my team who are able to write for me as well. They’ve learned my voice and style over time and are able to create solid drafts for me to review. I always READ AND EDIT and add my energy and “magic” sprinkles, making sure what I want is being clearly conveyed at all times!! I don’t just hand it off to someone else and say “you do it.” But I stopped doing everything myself. We also work with video editors when needed, and a couple of my team members jump in when necessary! This is definitely a place we are planning to scale. (Know anyone who wants a full time video editing and production job?? Send them our way!)
  • Keep scaling, keep going to the next level. This is honestly a point of tension for us right now, as we work to create more content and push it out across more of our channels. Our ideas are endless! We’re working to do a better job on YouTube, LinkedIn, and Twitter and have BIG PLANS in the works–but it’s far from perfect!! So for now we’re just repurposing content there, but we’re always pushing ourselves to stretch a bit further than we think our bandwidth will allow, and bring on more support as needed. We could definitely be doing better, creating a more polished look, and maximizing each channel, but for now, we’re just going for it. We’ll course correct as we go based on our experience.

    PLUS, I’m always pushing myself out of my comfort zone!! The truth is… it took me WAY TOO LONG to learn how to use Instagram, just ask my team! ;-) I was comfortable with Facebook, I didn’t understand the Insta interface, and I was resistant… but I pushed myself to learn so that I can keep up with what’s relevant for people right now. (If I’m truthful, I’m still way behind the curve here. Lol!)
  • Don’t worry about perfection. Just start. Make a fumbly first Facebook live, write something and get it out there, create some graphics using a free tool like Canva. Start, see what works and doesn’t, and adjust from there. There’s always room for improvement, but you won’t be able to do that if you haven’t started at all!!
  • Challenge yourself with these questions. I ask myself questions like, What do I really want to talk about? What do they really need to hear? How can I bring even more value? What would be most helpful to my ideal client? (And I actually see that person and think about her. I know who she is.)

    I also ask myself: What can I do now? What can I do quickly? How can I translate this idea that I just had into a post? What can I be doing better and how can we solve for that?

    It’s about always going for more and challenging yourself to new heights!!
  • Look at what others are doing, but be discerning. I’m never going to be anyone other than myself, but I often draw inspiration from other entrepreneurs, creators, and social media profiles. I see what’s working for others and I consider whether or not it might work for me and my audience. I try it out and see… if it works, great! If not, no biggie… now we know. :-) Be inspired by others, but keep doing YOU. Model what you’re drawn to, but don’t flat out copy it. Find your own unique way of doing something you like and make it work for YOU and your brand. This does take some trial and error, so you’ve got to start even before you’re ready.


How I determine what content to create and share.

What do you focus on when there are so many places to post and topics to consider?? I get it… it can be a lot. Let me share my process of determining what to share and where!


  • I pay attention and listen carefully. I’m always reading comments and responses, both on my pages and in my free Be Unstoppable Facebook group. I also see what big takeaways and teaching points have the most impact on group coaching calls and working with my private clients. I make content that meets the needs of my audience!! I answer questions, respond to comments, or notice where there’s a gap for them in their growth and create something that helps them learn what they need to learn.

    Ask yourself this: What are the questions I’m always answering? Where are my clients and audience most often getting stuck? What are the best tools I have that can help people create changes right now? Now go create some content around it!!

    The 30-Day Commitment Challenge and the 7-Day Visibility Challenge came directly from listening to the challenges that that people were having.
  • I get divine downloads direct from Spirit. Mornings are my sacred time. I read, listen to trainings, write, and work… and oftentimes, that’s the time (as well as on my runs!!) when I get divine inspiration. I do my best to share that inspiration as quickly as I can as a written post or Facebook live so I don’t miss it! It’s come to me because this NEEDS to be shared! (I’d say that only 2% of what I could be sharing gets out there. There’s still so much room for expansion here!)
  • I ask questions. In my Facebook group, on my pages, in my emails. I ask what YOU want to know and learn, and then I create it!! Definitely click reply and tell me what you’d love for me to speak to.
  • I look at my marketing calendar. If we’re leading up to an event or free training, I work to align my content with what we’ll be sharing. I give a TON of VALUE (remember, giving is the first Law of receiving), but it encourages people who want to go deeper to take the next step… whatever that is. Register for the training, grab the free download, come to the Summit, or jump on a consultation call with me if you know you’re ready to take it to the next level. We try to follow the 80/20 rule. 80% content to 20% promotion! Balance is key. We haven’t always gotten this right and have learned by doing. #SuccessThroughMistakes #AllGood
  • I riff on ideas with my team and brainstorm what I could be talking about. My team works very closely with my clients and our social media audience, and they know my work… what better place to generate ideas for what we can share!? A good portion of our Monday morning marketing meetings revolve around this, but it happens randomly throughout the week as well! I run ideas past them or ask them what they think I should be speaking to, and we’re able to create some really quality content from it!

    On that note… would you be interested in some behind the scenes of my team meetings? We’ve been considering sharing snippets of what we talk about, how we problem solve, and as a sneak peek at everything we’re creating. Hit reply and let me know if so!! If enough people say yes, we’ll start doing this.


What will you take from this and apply to your content strategy?

How will you work to repurpose and reuse what you already have in new and different ways? 

What’s your first action step? 

Where will you get support so you’re not doing it all yourself? 

How will you commit to pushing yourself and being more visible? 

And how will you GIVE, GIVE, GIVE first and foremost?

Hit reply and answer at least one of these questions. :-)

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