Unstoppable Woman Spotlight: Allison Williams on How She Scaled 856% in 4 Years

By Amira Alvarez

This episode is part of our very special Unstoppable Woman Spotlight Series. Today we’re talking with Allison Williams, founder of Williams Law Group, a mutli-million dollar family law firm which she has scaled by 856% in four years. Not only does she rock this business, but she started a second successful business, Law Firm Mentor, providing business coaching services to solo and small law firm attorneys. Listen and learn from her experience about what was required to scale two companies.

What To Listen For

  • Shedding light on what it takes to be unstoppable and scale your business
  • Mindset – Allison’s most important piece
  • From a successful lawyer to getting fired at the height of the recession
  • Building her reputation
  • Making the ask to be a title partner
  • Offended by rejection
  • The internal declaration to start a business
  • Being a great lawyer didn’t make her great at business
  • All the moving pieces of running a business – hiring, delegating, getting the message out
  • The quintessential stupid mistake she made – that many of us are guilty of
  • Unstainable practices
  • Wake-up Call: Falling asleep while driving 90mph
  • Accepting an employment offer
  • What happened on the way to sign the offer
  • Stepping into what felt right
  • Getting help – looking for resources, working with coaches, discovering mindset work
  • Understanding the why beyond the logistics
  • The desire to evolve her business
  • Allison’s leadership style and how it has evolved
  • Learning to lead and empower people
  • Focusing on strengths and delegating weaknesses
  • Hiring people that are better than you
  • Fear of not being the smartest person in the room – Get over it!
  • What to do when you’re blocked
  • Getting help from someone who can recognize your patterns and shine a light on what’s stopping you
  • Pulling upon the resources of others
  • Surrounding yourself with people who have something you don’t
  • Stepping into vulnerability to receive
  • Destabilizing thoughts
  • Owning your brilliance, wisdom, strength, and value
  • The unique challenges and advantages of being a woman in business
  • Spending time in masculine energy – but balancing both sides
  • Being a hard-driving authority figure with empathy and support
  • The humiliation of what she thought was a huge failure
  • Waking up in the middle of the night, panic attacks, crying in the bathroom
  • Feeling like she’d lost her value
  • What she learned from the experience
  • 100 positive things about your negative experience
  • Perspective and the law of relativity
  • Committing to the end result


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About Allison:

Allison Williams is the owner of not one, but two successful companies. She is the Founder of Williams Law Group, a full-service family law firm where she is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the New Jersey Supreme Court as Matrimonial Law Attorney, and is certified by National Board of Trial Advocacy in Family Law. An international speaker in the field of child abuse and neglect evidence and trial practice, Ms. Williams has appeared on the Katie Couric show and has published articles in the Huffington Post addressing issues of child maltreatment. She has been selected among her peers as one of the Top 100 Super Lawyers in New Jersey and has been voted by her clients as one of New Jersey’s Best Lawyers for Families.

After taking Williams Law Group from start-up to a multi-million dollar business in 3.5 years, she created a second business, Law Firm Mentor, where she provides business coaching services for Solo and Small Law Firm attorneys helping them grow their revenues, crush chaos in business and make more money. This business was born out of her success in business, including winning the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, being named a Stevie Award Finalist for Female Entrepreneur of the Year in 2017 and in 2018, being voted as NJBIZ’s Top 50 Women in Business and designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. The motto of Law Firm Mentor is #NeverStopGrowing!

You can find Allison Williams at

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