Tag Archives: business

Unleashing the Power of the Open-Heart Selling Technique

By Amira Alvarez It may seem, at least on the surface, that you need to keep an emotional distance when having a sales conversation with a prospective client.I get it… you probably have ideas about what’s appropriate and what’s not appropriate to say, the correct professional distance and attitude, and how deep you…
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Coaching, Mindset, Unstoppable, , , , ,

It may seem, at least on the surface, that you need to keep an emotional distance when having a sales conversation with a prospective client.

I get it… you probably have ideas about what’s appropriate and what’s not appropriate to say, the correct professional distance and attitude, and how deep you can really go with someone you’ve just met.

But more often than not, keeping an emotional distance is about NOT wanting to share the truth of who you are, because god forbid they say no. That would be a rejection of YOU.

But have you ever heard the expression “people do business with people they know, like, and trust”?

It’s 100% true.

If you keep your personality and true self buttoned up and tucked away out of sight, you might get to protect your ego if they say no but no one gets to truly know you. 

And if they don’t know you, they can’t like you much less trust you.

Not only does this make selling high-ticket services really challenging, but it makes sales feel transactional. (Most of us hate that and want to avoid being that kind of salesperson. And as the Founder/Owner/CEO/Principal, you need to be the best salesperson on your Team so this means learning how to be connected not defended on a sales call.)

To work this differently, you must share the truth of who you are.

I call this selling with an open-heart. 

And no, it doesn’t mean leaving your heart on your sleeve and running your mouth about all your problems. (Please avoid this.)

What it does mean is opening your heart and relating person-to-person, human-to-human…

It means asking good questions, deep questions, and staying OPEN to the answer.

Then listening without judgment. Without interrupting. Without running away from their pain. 

See… the only reason people buy is that they have a problem that they think you can solve. That problem is causing them pain. 

If you stay on the surface and go transactional…

If you run away from the deeper questions…

If you avoid their pain (or your own discomfort in having a truly honest conversation)…

You’ll never get to their true problem which is what they’ll pay anything to solve.

Instead, when you are able to clear your own energy and show up in conversation without feeling like you have to hide a part of you…

When you can truly own your authority and who you are…

You can hold space for whatever comes up. You don’t have to be afraid of their problems… or the emotions connected to these problems.

Whether you’re selling accounting services to a CFO, legal services to a couple going through a divorce, or consulting services to a foundation, opening up and listening will reveal what they’d pay anything to solve.

Even if you’re selling your accounting services to the CFO of that tech company…

Even if you’re selling your legal services to a couple going through a divorce…

Even if you’re selling your consulting services to that foundation…

If you never open up and listen, you’ll never know what they would pay anything to solve.

But when you open up and stop being afraid of their pain or of being rejected, they will tell you.

Once you know this, then the next step is to honestly assess if your service solves their problem. Yes? Then, and only then, you can walk them through the tactical aspects of working with you. 

When you open up and put more heart into your sales approach, the tactical side becomes easier, it eliminates discomfort, and it multiplies your success. 

Creating this balance between the inner and the outer game of business is what I help female entrepreneurs within the Spirit of Wealth program. 

If you’re interested in learning more, check out this page. 

And, if you’re ready to fall in love with sales and all the other aspects of your business instead of avoiding them or putting it off until later, apply to become part of this elite peer group here.  

What does it mean to be “in your feminine”?

By Amira Alvarez I used to stay all in my masculine without even noticing. Truth be told… I still sometimes find myself “all in my masculine,” forgetting entirely about the flow of life, love, energy. Yesterday was one of those days. Thinking, thinking, thinking. Doing, doing, doing. Grinding it out.Lots got done. Decisions were made.…
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Coaching, Mindset, Unstoppable, , ,

I used to stay all in my masculine without even noticing. Truth be told… I still sometimes find myself “all in my masculine,” forgetting entirely about the flow of life, love, energy. 

Yesterday was one of those days. 

Thinking, thinking, thinking. Doing, doing, doing. Grinding it out.

Lots got done. Decisions were made. Meetings were had. 

And even though that feels good at some level…

Even though I like the feeling of checking things off the list and achieving what I set out to achieve that day…

If I’m not ALSO in my flow, it feels like grinding.

And I get grumpy, resentful, shut down. 

And then when I go to talk with my man at the end of the day, I am anything BUT smiles and love. No bueno. 

So if you’re living and working like this on the regular, you’ve got to ask yourself…

What’s the point of a life without energy and life force? 
What’s the point of building a successful business, if you just feel sapped and drained? 

There’s an alternative and it looks like…

‘Doing’ that comes with flow. Achievement that comes with ease. This feels so much better and is totally possible. But it’s been conditioned out of most of us and to get back to it is a learned skill.

It requires integrating your masculine and feminine essence.

Your masculine essence is very goal driven, very structured, very disciplined. It drives the plans. It works the calendar. It thrives with focus. As entrepreneurs, we maximize these aspects of ourselves. 

That’s why it gets really tough to step out of it while making decisions, delegating tasks, and leading meetings all day. But, I’ve come to realize that embracing my feminine essence is just as vital for running my business – it holds a profound, intimate power.

It’s the power of deep intuitive knowing, so helpful when making all those decisions.

It’s the power of flow, which probably means stepping away from the meetings and zoom screen, to allow that brilliant solution to come to you… no forcing required.

It’s the power of truly feeling your emotions and giving a s*%t, clearly important if you want to lead with integrity, authenticity, and impact. 

If you want to receive at higher and higher levels, you have to step into both aspects of yourself. 

The Law of Gender says that we need both the masculine and feminine essence to bring our ideas to reality. Just like when the sperm meets the egg, they come together to create life. So, if you want to bring your ideas to life, and this is what’s required in business, you must bring both your masculine and your feminine to your work. 

Your feminine is like water. It’s movement, it’s flow, it’s creativity. Your feminine is nurturing, creative, and seeking. It’s a place of emotional awareness. It is always within you, you just have to access it. How? Open your heart to receiving. 

A few examples of what “opening your heart to receiving” in business looks like are…

  • Being open to ideas and opportunities – don’t dismiss what initially looks wrong.
  • Allowing your Team to make decisions – don’t be the bottleneck!
  • Letting others come up with solutions and execute them – you don’t have to do it all.

Opening to receiving is an embodied lived experience. It’s not something you can do with your mind. You must get comfortable in your body with it. 

Every woman I’ve helped cross over that million dollar mark, had to learn this to let money flow more easily into their lives.  If you want to learn more about it, I highly recommend checking this podcast episode but better yet…

If it’s time to live it, not just learn about it, I invite you to the Spirit of Wealth Mastermind and Masterclass.  Apply to become part of it here now.  

Here’s what I did (and do!) to move past fear

By Amira Alvarez Fear has a sneaky way of stopping you. Sometimes it’s obvious and looks like plain old fear. You know the kind… The pit in your stomach. The sweaty hands. The shaking voice.But sometimes it shows up casually sabotaging your progress in subtle ways.For me that often looked like that voice…
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Business, Mindset, Unstoppable, , , , , , , , , , , , ,

Fear has a sneaky way of stopping you. Sometimes it’s obvious and looks like plain old fear. You know the kind… The pit in your stomach. The sweaty hands. The shaking voice.

But sometimes it shows up casually sabotaging your progress in subtle ways.

For me that often looked like that voice in my head… 

“This is too much to do now.” 
“I don’t have time.”
“I’ll be completely splayed out.”
“I just have to do this first.”
“I need to take care of my new client first.”
“I need to onboard my team members first.”

Basically, some version of “I can’t do this” cleverly wrapped up in a reasonable rationale.

Don’t these thoughts seem totally normal? Even reasonable?

But really? They are your subconscious program running the show and keeping you from doing the SCARY thing that you consciously want to do but unconsciously want to avoid. 

Yep, it’s an avoidance technique, plain and simple. And it happens at every level, though it may look slightly different once you get past the 7-figure mark.

It’s productive procrastination. (Side note: Have you listened to the podcast I did on productive procrastination? It’s a fan favorite, so many women nodding their heads to this!)

We’re all super good at it. Myself included.

But in order to get different results, like crossing the 7-figure mark… Or taking your revenue beyond that figure… Or getting your dream house within the year… Or going on a long vacation and leaving your business completely in the hands of your team…

You must move past this pattern that’s running the show and reprogram your subconscious.

Everything you want is on the other side of your automatic programmed responses. You’ve got to do life and do business differently. 

This is exactly what we teach in our Spirit of Wealth Mastermind and Masterclass. We go deep – especially at our in-person retreats. 

Want to be at the next one?

Apply to become part of this community here now.  

No hard sell. We only want the right women in the program. So it’s got to be right for you and you’ve got to be right for us. This is the first step.

Worried you might lose the sale?

By Amira Alvarez Do you remember when you used to be scared of losing the sale? (Maybe you still are???) I do. But it didn’t really look like being scared, at least not on the outside.On the outside I was confident. I was putting the reps in, having the conversations, showing up.But on the…
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Business, Mindset, Sales, Unstoppable, , , , , , ,

Do you remember when you used to be scared of losing the sale? (Maybe you still are???) 

I do. But it didn’t really look like being scared, at least not on the outside.

On the outside I was confident. I was putting the reps in, having the conversations, showing up.

But on the inside, I was desperate. I really needed the money. Ever been there? That month when you’re really tight?

I remember those months, thinking… Am I going to make payroll? Were we going to be able to pay the Amex bill? What if I can’t pull it off?

It was a roller coaster. 

It’s kind of the “way of the entrepreneur”–risk taking, going all in, assured that you’re going to make it, but then getting way beyond your comfort level.

It throws you into desperation. 

Now, there’s a shadow side of desperation and, surprisingly, a positive side to desperation. Let me explain…

The shadow side is kind of obvious. When you don’t have enough money, you’re in scarcity, and if you’re not careful, your prospective client feels that energy. This just leads them to go running in the opposite direction and say no to buying from you.

They don’t know why but they just don’t want to buy from someone who’s desperate. Something’s off about you…

So then how could this possibly have a positive side?

Well, when you’re desperate, if you’re able to contain or eliminate your scarcity thinking, you will go harder than you’ve ever gone before. You’ll stretch yourself BEYOND your current capacity and grow to a totally different level.

This stretching, beyond what normally stops you, is definitely what I had to master when I was making my leap from low 6-figures to the 7-figure business.

But it’s not comfortable at all.

Yet, it’s the way the 7-figure entrepreneur thinks and acts, lives and breathes.

I knew I had it in me but I had to move past some significantly huge blocks to actually become that kind of entrepreneur.

This was much harder than just figuring out a marketing funnel or how to hire well, though those things are important. 

It was about completely rewiring my thinking and beliefs about who I was and what I was capable of doing. And this is true whether you’re going for 7-figures or multiple 7-figures.

Once I mastered this methodology for success, well, the sky was the limit both in my life and my business. Never looked back. :)

I’d love to teach you how to master this as well, because there’s a methodology to it that if you get… you can repeat over and over again until you get to break free from limits on the income and impact, and are able to live from your “sky’s the limit” place as well. (Read = no limits on the income, impact, or life you can create.) 

Want to know how? Fill out this application to see if you’re the right fit to join our community of female entrepreneurs.

Freedom is an inside job

By Amira Alvarez Before I successfully built a 7-figure business, I wanted to be free from a LOT of things— financial constraints, toxic relationships, working long hours…the list went on!  I was so stuck in the idea that these limitations were all external and this led to overwhelm, stress, and ultimately, burn out.…
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Business, Goals, Unstoppable, , , , , ,

Before I successfully built a 7-figure business, I wanted to be free from a LOT of things— financial constraints, toxic relationships, working long hours…the list went on! 

I was so stuck in the idea that these limitations were all external and this led to overwhelm, stress, and ultimately, burn out. I was constantly trying to “fix” all these external things. It was like a constant game of “whack-a-mole.”

So, this made me think “What does it take to actually achieve freedom?” 

Let’s start by defining freedom. Being free could look like choosing your own hours, making your own decisions about who you want to work with, or even buying anything you want without scrimping or a second thought.

It could mean being completely unrestricted when it comes to how you spend your free time or where you choose to live.

It could look like doing whatever you want with whomever you want in this one life of yours.

The limits you’re seeing and feeling may seem external but here’s the thing— freedom is an inside job. Most of the time, these constraints are the symptoms of not being free on the inside. 

To achieve freedom, you have to start owning your authority. Really embodying it as a lived experience. This requires a whole different set of beliefs than what most people were brought up with. You have to critically examine your core beliefs about yourself and how the world works. You have to get to the base of it… cut off your blocks to freedom at their root… and get to the cause of why you’re living from a place of limitation rather than freedom. 

Then, once you discover where the issues stem from, you have to actually implement change… and start taking action.

The good news is you don’t have to do all of this alone. 

This is exactly what we do at the Spirit of Wealth, a program where I help leaders, those high-performing women who absolutely know they were made for more, hit both their revenue goals and live a freaking beautiful life… one that is totally FREE! 

Interested in knowing more? Simply email us with a quick YES.

Being the boss doesn’t make you an authority, so what does?

By Amira Alvarez Is your idea of authority rooted in hierarchy, power dynamics, or office politics? It’s time to change that.  Yes, authority is power but it’s not hierarchical. It’s not about being above someone. Authority is energy. It comes from within. It doesn’t take a mic, a stage, or a particular way…
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Business, Goals, Unstoppable, , , , ,

Is your idea of authority rooted in hierarchy, power dynamics, or office politics? It’s time to change that. 

Yes, authority is power but it’s not hierarchical. It’s not about being above someone.

Authority is energy. It comes from within. It doesn’t take a mic, a stage, or a particular way of speaking. Authority can come in the form of quiet power instead of control and dominance. 

Now, your authority doesn’t look like mine nor anybody else’s. 

Let’s say you’re about to negotiate a deal and you take on the persona of your role model to feel more confident. It’s not wrong to be inspired but when you try to be somebody else, you lose the clear transmission of your full and truthful essence. When you lose your essence, you lose your power. You become disconnected from your true self and your true desires, and without that connection, you can’t achieve the success and fulfillment that you want.

Do you— the best version of you. Don’t try to imitate someone else. When you step into your authority, your actions will be more meaningful and impactful. Once you embody your authority, it emanates from every cell of your body. Own your authority and good things will follow.

Only when you learn to embrace, own, and embody it, can you walk into any room, talk to anyone you want, and get what you want from them. 

P.S. What does authority mean to you? I’d love to know!